Case study 09 · Newsletter
Southwest Law Firm Case Study: 15 Months, Not One Missed Send
Fifteen months, fifteen sends, not one missed. Caseload Marketing has sent this Southwest law firm’s newsletter every month: more than 20,500 emails delivered and over 6,000 opens, at a 33% average open rate.
A Southwest Law Firm case study built from the firm’s own account, published with its permission.
15
Consecutive sends
20,500+
Emails delivered
6,000+
Opens
33%
Average open rate
Figures from the firm’s own newsletter reporting. This Southwest Law Firm case study covers a monthly law firm newsletter, published by Caseload Marketing.
Client overview
A Southwest law firm with a list of more than 1,000 past clients and contacts. This Southwest law firm case study covers the account from launch to today.
The challenge
The firm had tried running a newsletter itself, and the busy months always got away from it. It needed consistency.
Results at a glance
- 15 sends in 15 months
- 20,500+ emails delivered
- 6,000+ opens
- 33% average open rate
Our process
How we gave this firm a newsletter that never misses a month. These are the phases behind the results in this Southwest law firm case study.
01
Research
We learned the firm’s voice, its readers and what its past clients and referral sources care about.
02
Build
List, design and sending set up to best practice before the first issue went out.
03
Write and send
A newsletter written, designed and sent every month by our team, approved by the firm.
04
Report and refine
Every send reported in plain English, with each issue built on what the last one taught us.
The results
Before Caseload Marketing
- A newsletter the firm could not keep up
- Sends skipped in busy months
With Caseload Marketing
- 15 consecutive monthly sends
- 33% average open rate, 44% in the best month
- 20,500+ emails delivered
- 6,000+ opens
Every figure in this Southwest Law Firm case study comes from the firm’s own newsletter reporting and is published with its permission. Results vary by market, case type and budget. The summary above shows this Southwest law firm case study at a glance.
What other results have we delivered for law firms?
Caseload Marketing runs law firm ad accounts and newsletter programs in markets across the country. Every account is held to the same standard, and every result is published with the firm’s permission.
The closest comparisons to this monthly law firm newsletter are Major Metro Law Firm and the second Southwest account we run, a newsletter built from scratch this year. Read all of them on the law firm marketing case studies hub, where each case study is listed with the number that matters most in it.
What every account we run has in common
- One place to look. Every figure comes from the client’s own platform, so the firm can open the account and check us.
- Monthly reporting in plain English. What was spent, what it produced, what changed and what happens next.
- Nothing switched off quietly. Budgets, campaigns and creative changes are agreed with the firm, not made behind it.
- Published with permission. Every case study on this site comes from a live account and appears with the firm’s agreement.
Southwest Law Firm case study: FAQs
Why does a law firm newsletter need to go out every month?
Because a list that hears from a firm every month remembers it. This firm has sent fifteen issues in fifteen months.
What is a good newsletter open rate for a law firm?
Constant Contact reports an average of 32.3% for legal services. This firm has averaged 33% across fifteen sends, with a best month of 44%.
How do I get results like these?
Book a free account review. We will look at your list, your firm and how you stay in touch with past clients today, and show you what we would expect a newsletter to achieve for you.
How often is the program reported?
Every send is reported, and the program is reviewed monthly: what was delivered, what was opened, what was clicked and what changes next month. Deliverability is checked against Google’s sender guidelines, because a newsletter that lands in spam is worse than no newsletter at all.
Do you work with law firms nationwide?
Yes. Caseload Marketing works with law firms nationwide, and every account gets the same team and the same monthly report.
How often do you report on results?
Every month. You get one plain-English report covering leads, cost per lead and results across every channel we run.
Who owns the ad account and the leads?
Your firm does. We work inside your ad account as a partner, so every lead and every result stays yours.
Do you write the ads for my firm?
Yes. We write the scripts and the ad copy, and your attorneys approve everything before it runs.
Want numbers like these for your firm?
Book a free account review. We will look at your list, your market and your intake, then show you what we would run first and what it would realistically cost. Results like the ones in this Southwest law firm case study start with a free account review.