Case study 09 · Newsletter
Manhattan Personal Injury Law Firm Case Study: A Newsletter People Actually Open
This Manhattan Personal Injury Law Firm case study covers everything Caseload Marketing has run on the account, with the numbers taken straight from the source. The Manhattan Personal Injury Law Firm monthly newsletter is opened by nearly four in ten recipients. Across the year it has produced more than 11,800 opens and 4,300 clicks, keeping the firm in front of past clients and referral sources without anyone at the firm writing a word.
A Manhattan Personal Injury Law Firm case study built from the firm’s own account, published with its permission.
39.5%
Average open rate
11,800+
Opens
4,300+
Clicks
Monthly
Every month
Open rate by month. Figures from the firm’s own newsletter reporting. A law firm newsletter case study published by Caseload Marketing.
What the firm needed
A firm sitting on a list of past clients and referral sources it had no time to email, and no appetite for writing a newsletter every month.
What this Manhattan Personal Injury Law Firm case study shows
An average open rate near 39.5%, more than 11,800 opens and over 4,300 clicks across the year — from a list the firm was not emailing at all before.
What Caseload Marketing ran
- A monthly newsletter written, designed and sent end to end by our team, with the firm approving rather than drafting.
- Subject lines written to be opened rather than to be clever.
- Content the list actually wants: case results, community news and practical guidance, not legal lectures.
- Clean list management, so bounces and unsubscribes do not drag deliverability down.
What we would do next
The clicks are the next lever. Sending the most engaged readers a specific next step, rather than the newsletter alone, is where the extra cases come from.
About this Manhattan Personal Injury Law Firm case study
Every figure in this Manhattan Personal Injury Law Firm case study comes from the firm’s own account, covering the full period Caseload Marketing has run it. We do not publish signed cases or fee revenue, because those belong to the firm rather than to us.
Would your firm see this?
Not necessarily. Market, practice area, budget, creative and above all intake speed all change the outcome. This page shows what we produced for Manhattan Personal Injury Law Firm, not what we guarantee for anyone else.
More results like this one on the law firm marketing case studies page, or read how we run Email marketing for law firms.
The market behind this Manhattan Personal Injury Law Firm case study
Most law firm newsletters die at issue three. Not because they do not work, but because the person who was going to write them has a deposition. The list that took years to build then sits untouched, and the past clients and referral sources who would have sent work simply forget the firm exists.
01
Where the numbers come from
Every figure is read from the firm’s own email platform and its monthly reporting dashboard, campaign by campaign. Open rate is quoted the way the platform reports it — opens divided by messages delivered, not by messages sent — so the number here matches what Manhattan Personal Injury Law Firm sees in its own account.
02
What is deliberately left out
This Manhattan Personal Injury Law Firm case study does not claim signed cases, settlements or fee revenue. Those numbers sit inside the firm’s own case management system, they depend on work we do not do, and no marketing agency can honestly take credit for them. What an agency can be judged on is what it delivered into the top of the funnel, which is what this page publishes.
03
Why the advertising rules matter here
Law firm advertising is regulated, and ABA Model Rule 7.1 prohibits false or misleading communications about a lawyer’s services. That is one reason we publish marketing figures rather than case outcomes: our numbers describe our own work, they can be checked against the account, and they promise nothing about what any future client’s case is worth.
Your firm remains responsible for its own advertising compliance in every state where it practices. We build campaigns to your rules and your approval.
Where this Manhattan Personal Injury Law Firm case study sits in the portfolio
Caseload Marketing runs eight law firm ad accounts and three newsletter programs. Reading one result on its own is misleading, because a cost per lead that looks high in one market is competitive in another, and a number that looks small can come from the best-run account on the list. The point of publishing all eleven is that they can be compared.
Alongside this one, the closest comparisons are Arizona Personal Injury Law Firm and Arizona Personal Injury Law Firm. Read all of them on the law firm marketing case studies hub, where every account is listed with the number that matters most in it.
What every account we run has in common
- One place to look. Every figure comes from the client’s own platform, so the firm can open the account and check us.
- Monthly reporting in plain English. What was spent, what it produced, what changed and what happens next.
- Nothing switched off quietly. Budgets, campaigns and creative changes are agreed with the firm, not made behind it.
- The bad months published too. This Manhattan Personal Injury Law Firm case study includes the periods that dipped, because a report that only shows good months is not a report.
Questions about this Manhattan Personal Injury Law Firm case study
Who writes the newsletter?
We do. Our team writes, designs and sends it every month, and the firm approves rather than drafts. Nobody at the firm has to find time to write, which is the reason most law firm newsletters stop after three issues.
Are the numbers in this Manhattan Personal Injury Law Firm case study real?
Yes. Every figure on this page is pulled from Manhattan Personal Injury Law Firm’s own account — the firm’s newsletter reporting — and published with the firm’s agreement. We withhold the name; the numbers are unchanged. Nothing is modelled, estimated or borrowed from an industry report.
How do I get results like these?
Book a free marketing plan. We will look at your market, your current cost per lead and how fast your intake answers, and show you what we would run first and what it would realistically cost. No agency can promise a specific number before it has seen your account.
Can I see the account behind this Manhattan Personal Injury Law Firm case study?
On a call, yes. We can walk through the reporting dashboard with you and show how each send is counted, subject to what the firm has agreed we can show. Our own clients see this view every month for their own program.
Is a law firm allowed to publish results like these?
Firms have to be careful, which is why this page is written the way it is. ABA Model Rule 7.1 bars false or misleading statements about a lawyer’s services, and many states restrict claims about past case results. Everything here is a marketing metric from an advertising account — leads, spend, impressions, open rates — and none of it describes a case outcome or predicts one. Check your own state’s rules before repeating any figure in your own advertising.
How often is the program reported?
Every send is reported, and the program is reviewed monthly: what was delivered, what was opened, what was clicked and what changes next month. Deliverability is checked against Google’s sender guidelines, because a newsletter that lands in spam is worse than no newsletter at all.
What would make this Manhattan Personal Injury Law Firm case study out of date?
A new month. These figures run to 31 August 2026 and the account is still live, so the totals only go up while the monthly numbers move around. We refresh these pages as the accounts keep running rather than leaving a good quarter frozen on the site forever.
Want numbers like these for your firm?
Book a free marketing plan. We will look at your market, your current cost per lead and your intake, then show you what we would run first and what it would realistically cost.