Case study 08 · Newsletter
Major Metro Law Firm Case Study: A Newsletter People Actually Open
A monthly newsletter opened by nearly four in ten readers. Caseload Marketing writes, designs and sends this Major Metro law firm’s newsletter, averaging a 39.5% open rate, above the 32.3% legal services average.
A Major Metro Law Firm case study built from the firm’s own account, published with its permission.
39.5%
Average open rate
11,800+
Emails delivered
4,300+
Opens
8 of 8
Months above a 35% open rate
Figures from the firm’s own Constant Contact reports via AgencyAnalytics. This Major Metro Law Firm case study is a law firm newsletter case study, published by Caseload Marketing.
Client overview
A Major Metro law firm with a large, long-standing list of past clients and contacts. This Major Metro law firm case study covers the account from launch to today.
The challenge
The firm needed to stay in front of that list every month, without anyone at the firm having to write a word.
Results at a glance
- 39.5% average open rate
- 11,800+ emails delivered
- 4,300+ opens
- 8 of 8 months above a 35% open rate
Our process
How we built a newsletter this firm’s readers open every month. These are the phases behind the results in this Major Metro law firm case study.
01
Research
We learned the firm’s voice, its readers and what its past clients and referral sources care about.
02
Build
List, design and sending set up to best practice before the first issue went out.
03
Write and send
A newsletter written, designed and sent every month by our team, approved by the firm.
04
Report and refine
Every send reported in plain English, with each issue built on what the last one taught us.
The results
Before Caseload Marketing
- Legal services average: 32.3% open rate
- No one at the firm with time to write
With Caseload Marketing
- 39.5% average open rate
- Every month between 35.1% and 42.5%
- 11,800+ emails delivered
- Only 0.15% unsubscribed
Every figure in this Major Metro Law Firm case study comes from the firm’s own newsletter reporting and is published with its permission. Results vary by market, case type and budget. The summary above shows this Major Metro law firm case study at a glance.
What other results have we delivered for law firms?
Caseload Marketing runs law firm ad accounts and newsletter programs in markets across the country. Every account is held to the same standard, and every result is published with the firm’s permission.
The closest comparisons to this law firm newsletter case study is Southwest Law Firm, along with the second Southwest account we run, a newsletter built from scratch this year. Read all of them on the law firm marketing case studies hub, where each case study is listed with the number that matters most in it.
What every account we run has in common
- One place to look. Every figure comes from the client’s own platform, so the firm can open the account and check us.
- Monthly reporting in plain English. What was spent, what it produced, what changed and what happens next.
- Nothing switched off quietly. Budgets, campaigns and creative changes are agreed with the firm, not made behind it.
- Published with permission. Every case study on this site comes from a live account and appears with the firm’s agreement.
Major Metro Law Firm case study: FAQs
Who writes the newsletter?
We do. Our team writes, designs and sends it every month, and the firm approves rather than drafts.
What is a good newsletter open rate for a law firm?
Constant Contact reports an average of 32.3% for legal services. This firm averaged 39.5%, and no month fell below 35.1%.
How do I get results like these?
Book a free account review. We will look at your list, your firm and how you stay in touch with past clients today, and show you what we would expect a newsletter to achieve for you.
How often is the program reported?
Every send is reported, and the program is reviewed monthly: what was delivered, what was opened, what was clicked and what changes next month. Deliverability is checked against Google’s sender guidelines, because a newsletter that lands in spam is worse than no newsletter at all.
Do you work with law firms nationwide?
Yes. Caseload Marketing works with law firms nationwide, and every account gets the same team and the same monthly report.
How often do you report on results?
Every month. You get one plain-English report covering leads, cost per lead and results across every channel we run.
Who owns the ad account and the leads?
Your firm does. We work inside your ad account as a partner, so every lead and every result stays yours.
Do you write the ads for my firm?
Yes. We write the scripts and the ad copy, and your attorneys approve everything before it runs.
Want numbers like these for your firm?
Book a free account review. We will look at your list, your market and your intake, then show you what we would run first and what it would realistically cost. Results like the ones in this Major Metro law firm case study start with a free account review.