Case study 09 · Second Southwest account
Southwest Law Firm Newsletter Case Study: Built From Scratch This Year
A brand-new newsletter with a first issue opened by more than half the list. Caseload Marketing launched this Southwest law firm’s newsletter. Three months in, it averages a 39% open rate.
A Southwest Law Firm newsletter case study built from the firm’s own account, published with its permission.
39%
Average open rate
52%
First issue opened
1,800
Emails delivered
3
Monthly issues sent
Figures from the firm’s own newsletter reporting. This Southwest Law Firm newsletter case study covers a law firm newsletter launch, published by Caseload Marketing.
Client overview
A Southwest law firm with a list of roughly 600 contacts. This is another Southwest law firm we run ads for. This Southwest law firm newsletter case study covers the account from launch to today.
The challenge
The firm had no newsletter, no sending history and a list that had never been emailed.
Results at a glance
- 52% of the list opened issue one
- 39% average open rate
- 1,800 emails delivered
- 3 monthly sends
Our process
How we launched this firm’s newsletter from nothing. These are the phases behind the results in this Southwest law firm newsletter case study.
01
Research
We learned the firm’s voice, its readers and what its past clients and referral sources care about.
02
Build
List, design and sending set up to best practice before the first issue went out.
03
Write and send
A newsletter written, designed and sent every month by our team, approved by the firm.
04
Report and refine
Every send reported in plain English, with each issue built on what the last one taught us.
The results
Before Caseload Marketing
- No newsletter
- A list that had never been emailed
With Caseload Marketing
- 52% opened the first issue
- 39% average open rate
- 1,800 emails delivered
- Above the 32.3% legal services average
Every figure in this Southwest Law Firm newsletter case study comes from the firm’s own newsletter reporting and is published with its permission. Results vary by market, case type and budget. The summary above shows this Southwest law firm newsletter case study at a glance.
What other results have we delivered for law firms?
Caseload Marketing runs law firm ad accounts and newsletter programs in markets across the country. Every account is held to the same standard, and every result is published with the firm’s permission.
This is another Southwest law firm we run ads for. The first, fifteen months without a missed send, is our main Southwest Law Firm case study, and the other close comparison is Major Metro Law Firm. Read all of them on the law firm marketing case studies hub, where each case study is listed with the number that matters most in it.
What every account we run has in common
- One place to look. Every figure comes from the client’s own platform, so the firm can open the account and check us.
- Monthly reporting in plain English. What was spent, what it produced, what changed and what happens next.
- Nothing switched off quietly. Budgets, campaigns and creative changes are agreed with the firm, not made behind it.
- Published with permission. Every case study on this site comes from a live account and appears with the firm’s agreement.
Southwest Law Firm newsletter case study: FAQs
Is a 39% open rate good for a new newsletter?
It is a strong start, above the 32.3% average Constant Contact reports for legal services.
How big is the list?
Roughly 600 subscribers. Three monthly sends delivered 1,800 emails.
How do I get results like these?
Book a free account review. We will look at your list, your firm and how you stay in touch with past clients today, and show you what we would expect a newsletter to achieve for you.
How often is the program reported?
Every send is reported, and the program is reviewed monthly: what was delivered, what was opened, what was clicked and what changes next month. Deliverability is checked against Google’s sender guidelines, because a newsletter that lands in spam is worse than no newsletter at all.
Do you work with law firms nationwide?
Yes. Caseload Marketing works with law firms nationwide, and every account gets the same team and the same monthly report.
How often do you report on results?
Every month. You get one plain-English report covering leads, cost per lead and results across every channel we run.
Who owns the ad account and the leads?
Your firm does. We work inside your ad account as a partner, so every lead and every result stays yours.
Do you write the ads for my firm?
Yes. We write the scripts and the ad copy, and your attorneys approve everything before it runs.
Want numbers like these for your firm?
Book a free account review. We will look at your list, your market and your intake, then show you what we would run first and what it would realistically cost. Results like the ones in this Southwest law firm newsletter case study start with a free account review.