Case study 03 · Meta ads
Northeast Corridor Law Firm Case Study: 1,650+ Leads at $81 Each
More than 1,650 leads in eleven months, at an average of $81 each. Caseload Marketing grew lead volume for this Northeast Corridor law firm while improving the quality of the leads its intake team received.
A Northeast Corridor Law Firm case study built from the firm’s own account, published with its permission.
1,650+
Leads delivered
$81
Average cost per lead
204
Leads in the best month
11
Months running
Leads per month in this Northeast Corridor Law Firm case study, across eleven months of delivery. Figures from the firm’s own Meta Ads Manager. A law firm Facebook ads case study, published by Caseload Marketing.
Client overview
A Northeast Corridor law firm with an active intake team and a clear picture of the cases it wants. This Northeast Corridor law firm case study covers the account from launch to today.
The challenge
The firm was getting inquiries, but too many were not cases it could take. It wanted better leads, without giving up volume or paying more for each one.
Results at a glance
- 1,650+ leads from Meta ads
- $81 average cost per lead
- 204 leads in the best month
- Better lead quality for intake
Our process
How we raised lead quality and volume together. These are the phases behind the results in this Northeast Corridor law firm case study.
01
Research
We studied the firm’s market, its competitors and its account history before changing anything.
02
Build
The account was set up to best practice, with tracking the firm could trust from day one.
03
Creative tested and improved
Creative built for the firm and improved every working day.
04
Scale
As results held, budget grew in step with performance, with a plain-English report every month.
The results
Before Caseload Marketing
- Intake time spent on inquiries the firm could not take
- 142 leads in the first month
With Caseload Marketing
- 204 leads in the best month
- $81 average cost per lead
- Higher-quality leads reaching intake
- 1,650+ leads in eleven months
Every figure in this Northeast Corridor Law Firm case study comes from the firm’s own Meta Ads Manager and is published with its permission. Results vary by market, case type and budget. The summary above shows this Northeast Corridor law firm case study at a glance.
What other results have we delivered for law firms?
Caseload Marketing runs law firm ad accounts and newsletter programs in markets across the country. Every account is held to the same standard, and every result is published with the firm’s permission.
Alongside this one, a case study in law firm lead quality, the closest comparisons are Southeast Law Firm and East Coast Metro Law Firm. Read all of them on the law firm marketing case studies hub, where each case study is listed with the number that matters most in it.
What every account we run has in common
- One place to look. Every figure comes from the client’s own platform, so the firm can open the account and check us.
- Monthly reporting in plain English. What was spent, what it produced, what changed and what happens next.
- Nothing switched off quietly. Budgets, campaigns and creative changes are agreed with the firm, not made behind it.
- Published with permission. Every case study on this site comes from a live account and appears with the firm’s agreement.
Northeast Corridor Law Firm case study: FAQs
How many leads has this account produced?
More than 1,650 leads from Meta ads. The best month brought 204 leads.
Did better lead quality mean fewer leads?
No. Volume climbed over the same period and the average cost per lead settled at $81.
How do I get results like these?
Book a free account review. We will look at your firm, your market and your current results, and show you what we would expect to achieve for you.
How often is the account reviewed?
Daily in the account, monthly in writing. Budgets, creative and cost per lead are checked every working day, and the firm gets a plain-English report each month covering what was spent, what it produced and what we are changing.
Do you work with law firms nationwide?
Yes. Caseload Marketing works with law firms nationwide, and every account gets the same team and the same monthly report.
How often do you report on results?
Every month. You get one plain-English report covering leads, cost per lead and results across every channel we run.
Who owns the ad account and the leads?
Your firm does. We work inside your ad account as a partner, so every lead and every result stays yours.
Do you write the ads for my firm?
Yes. We write the scripts and the ad copy, and your attorneys approve everything before it runs.
Want numbers like these for your firm?
Book a free account review. We will look at your market, your current cost per lead and your intake, then show you what we would run first and what it would realistically cost. Results like the ones in this Northeast Corridor law firm case study start with a free account review.