Case study 03 · Meta ads
Philadelphia Personal Injury Law Firm Case Study: Better Form Questions, Fewer Wasted Calls
This Philadelphia Personal Injury Law Firm case study covers everything Caseload Marketing has run on the account, with the numbers taken straight from the source. Philadelphia Personal Injury Law Firm has produced more than 1,590 leads from Meta ads at an average of $82 each across ten months and $131,000 of spend. Instant forms with real qualifying questions cut the junk out of intake without pushing the cost per lead up.
A Philadelphia Personal Injury Law Firm case study built from the firm’s own account, published with its permission.
$131K+
Ad spend managed
1,590+
Form leads
$82
Average cost per lead
10
Months running
Leads per month across ten months of delivery. Figures from the firm’s own Meta Ads Manager. A Facebook lead ad for law firms published by Caseload Marketing.
What the firm needed
An injury practice that did not want more leads so much as fewer bad ones. The intake team was spending its day on people with no claim.
What this Philadelphia Personal Injury Law Firm case study shows
Volume climbed from 139 leads in the first month to a peak of 202, and the average cost per lead settled at $82. Adding qualifying questions did not reduce volume the way the firm expected.
What Caseload Marketing ran
- Instant forms rewritten with qualifying questions — accident date, injury, treatment — instead of name and number alone.
- Higher-intent form settings, which cost more per submission and give intake a far better conversation.
- Creative built around the specific claim types the firm wants, not generic injury messaging.
- Steady daily budget held through the whole period, so the campaign never re-enters learning.
- Monthly review of which questions people abandon, with the form tightened each time.
What we would do next
The obvious next step is connecting the form to an AI intake agent so the qualified leads get answered in seconds rather than hours.
About this Philadelphia Personal Injury Law Firm case study
Every figure in this Philadelphia Personal Injury Law Firm case study comes from the firm’s own account, covering the full period Caseload Marketing has run it. We do not publish signed cases or fee revenue, because those belong to the firm rather than to us.
Would your firm see this?
Not necessarily. Market, practice area, budget, creative and above all intake speed all change the outcome. This page shows what we produced for Philadelphia Personal Injury Law Firm, not what we guarantee for anyone else.
More results like this one on the law firm marketing case studies page, or read how we run Facebook ads for law firms.
The market behind this Philadelphia Personal Injury Law Firm case study
Lead volume is easy to buy and lead quality is not. This account was already producing enquiries when the brief changed: the firm wanted the intake team to stop burning its day on callers with no claim. That is a form and targeting problem, not a budget problem, and it is solved by asking better questions rather than spending more.
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Where the numbers come from
Every figure is read from the firm’s own Meta Ads Manager account, month by month, not from a spreadsheet we keep. A lead means a completed Meta lead form submission, which is a specific, countable event rather than a click or an estimate.
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What is deliberately left out
This Philadelphia Personal Injury Law Firm case study does not claim signed cases, settlements or fee revenue. Those numbers sit inside the firm’s own case management system, they depend on work we do not do, and no marketing agency can honestly take credit for them. What an agency can be judged on is what it delivered into the top of the funnel, which is what this page publishes.
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Why the advertising rules matter here
Law firm advertising is regulated, and ABA Model Rule 7.1 prohibits false or misleading communications about a lawyer’s services. That is one reason we publish marketing figures rather than case outcomes: our numbers describe our own work, they can be checked against the account, and they promise nothing about what any future client’s case is worth.
Your firm remains responsible for its own advertising compliance in every state where it practices. We build campaigns to your rules and your approval.
Where this Philadelphia Personal Injury Law Firm case study sits in the portfolio
Caseload Marketing runs eight law firm ad accounts and three newsletter programs. Reading one result on its own is misleading, because a cost per lead that looks high in one market is competitive in another, and a number that looks small can come from the best-run account on the list. The point of publishing all eleven is that they can be compared.
Alongside this one, the closest comparisons are Florida Personal Injury Law Firm and New York City Personal Injury Law Firm. Read all of them on the law firm marketing case studies hub, where every account is listed with the number that matters most in it.
What every account we run has in common
- One place to look. Every figure comes from the client’s own platform, so the firm can open the account and check us.
- Monthly reporting in plain English. What was spent, what it produced, what changed and what happens next.
- Nothing switched off quietly. Budgets, campaigns and creative changes are agreed with the firm, not made behind it.
- The bad months published too. This Philadelphia Personal Injury Law Firm case study includes the periods that dipped, because a report that only shows good months is not a report.
Questions about this Philadelphia Personal Injury Law Firm case study
Do qualifying questions reduce the number of leads?
Fewer people finish the form, yes. But the ones who do have told you the accident date, the injury and the treatment, so intake spends its day on real claims. On this account, volume climbed anyway and cost per lead settled at $82.
Are the numbers in this Philadelphia Personal Injury Law Firm case study real?
Yes. Every figure on this page is pulled from Philadelphia Personal Injury Law Firm’s own account — Meta Ads Manager — and published with the firm’s agreement. We withhold the name; the numbers are unchanged. Nothing is modelled, estimated or borrowed from an industry report.
How do I get results like these?
Book a free marketing plan. We will look at your market, your current cost per lead and how fast your intake answers, and show you what we would run first and what it would realistically cost. No agency can promise a specific number before it has seen your account.
Can I see the account behind this Philadelphia Personal Injury Law Firm case study?
On a call, yes. We can share a screen and walk through Meta Ads Manager with you, subject to what the firm has agreed we can show. Our own clients have direct access to their account at all times, because it is theirs.
Is a law firm allowed to publish results like these?
Firms have to be careful, which is why this page is written the way it is. ABA Model Rule 7.1 bars false or misleading statements about a lawyer’s services, and many states restrict claims about past case results. Everything here is a marketing metric from an advertising account — leads, spend, impressions, open rates — and none of it describes a case outcome or predicts one. Check your own state’s rules before repeating any figure in your own advertising.
How often is the account reviewed?
Daily in the account, monthly in writing. Budgets, creative and cost per lead are checked every working day, and the firm gets a plain-English report each month covering what was spent, what it produced and what we are changing.
What would make this Philadelphia Personal Injury Law Firm case study out of date?
A new month. These figures run to 31 August 2026 and the account is still live, so the totals only go up while the monthly numbers move around. We refresh these pages as the accounts keep running rather than leaving a good quarter frozen on the site forever.
Want numbers like these for your firm?
Book a free marketing plan. We will look at your market, your current cost per lead and your intake, then show you what we would run first and what it would realistically cost.