Case Studies
Law Firm Marketing Case Studies: Real Numbers From Our Own Accounts
Here are some of the case studies from the law firms we run ads for: lead counts, cost per lead, impressions and newsletter open rates taken straight from the ad accounts and email platforms we run for our clients. No industry averages, no borrowed screenshots. Every figure below comes from an account our team manages day to day.
Case studies from law firms only · Serving law firms nationwide
Millions
In ad spend managed for law firms
20,000+
Leads delivered to our clients
Every lead
Tracked and reported to your firm monthly
US-wide
Law firms served across the country
Figures from the law firm ad accounts Caseload Marketing runs in Meta Ads Manager, plus newsletter reporting for our email clients. Results vary by firm, market, case type and budget.
What is in a Caseload Marketing case study?
Every one of our case studies names the market, the channel and the results it produced, in that order. We publish the cost per lead where the number is ours to publish, the volume where volume is the story, and the reach where a firm was buying name recognition rather than forms. These success stories show client success across the legal industry, practice area by practice area, and how potential clients turned into signed cases.
Those numbers belong to the firm, not to us, and no marketing agency can honestly claim credit for what happens after intake picks up the phone.
- Figures from the source. Meta Ads Manager and the client’s own email platform, not a spreadsheet we typed up.
- Real results, not cherry-picked months. Every figure in these case studies comes from the firm’s own accounts.
- The channel that did the work. Meta ads, email and newsletters, or both together.
- Honest context. Where a number is high or low for its market, we say why.
What results are in our law firm marketing case studies?
Case studies from the ad accounts and newsletters we run, each one led by the number that matters most in that account.
Case study 01
Mid-Atlantic Law Firm
7,600+
Leads delivered
Years of steady lead flow
A multi-year program with more than 7,600 leads and 37 million impressions, and lead volume that has grown year on year.
Case study 02
Southeast Law Firm
$95
Cost per lead
Volume scaled, cost per lead held steady
A high-volume law firm scaled through rapid creative testing. More than 1,950 leads in fifteen months, with cost per lead held steady as the account scaled.
Case study 03
Northeast Corridor Law Firm
1,650+
Leads delivered
More leads, better leads
More than 1,650 leads in eleven months at an average of $81 each, with lead quality the firm’s intake team trusts.
Case study 04
East Coast Metro Law Firm
$31
Cost per lead
Low-cost leads in an expensive metro
More than 1,100 leads from one of the most expensive ad markets in the country, at an average of $31 each.
Case study 05
Gulf Coast Law Firm
15.6M+
Impressions delivered
Three years in front of its market
A firm buying name recognition as well as leads: more than 15.6 million impressions and 1.8 million people reached in its market.
Case study 06
South Atlantic Law Firm
220+
Leads delivered
A new account taken to steady flow
From a standing start to consistent weekly leads, at $84 each.
Case study 07
Deep South Law Firm
146
Leads delivered
A brand-new account, live in one quarter
A newer regional account, live: 133 leads in its first three months and more than 360,000 people reached across its market.
Plus a second Deep South account: a metro firm testing Meta beside older channels.
Case study 08
Major Metro Law Firm
39.5%
Average open rate
A newsletter people actually open
A monthly law firm newsletter opened by nearly four in ten recipients, with 11,800+ emails delivered and 4,300+ opens.
Case study 09
Southwest Law Firm
15
Newsletters sent
Fifteen months, not one missed send
Written, designed and sent every single month: 20,500+ emails delivered at a 33% average open rate, without the firm lifting a finger.
Plus a second Southwest account: a newsletter built from scratch this year.
Every figure in these case studies is taken from that firm’s own account. Results vary by firm, market, case type and budget.
Which channel produced these results?
Most of the law firm marketing case studies above are Meta ads, because that is where most of our clients spend. These are the channels behind the numbers.
Facebook & Instagram ads
Video creative built for people in need of a lawyer and optimized daily.
Email & newsletters
Follow-up sequences for new leads and a monthly newsletter that keeps past clients and referral sources warm.
All of it, together
One plan, one report, one team, across Meta ads and email.
Every account above is a law firm. See how we market some of the most popular case types: car accidents, truck accidents, motorcycle accidents, slip and fall, rideshare accidents, wrongful death, workers’ compensation and nursing home abuse, or read our law firm marketing guide.
What does every Caseload Marketing client get?
Every firm in these case studies gets the same standard of work, whatever its size or market.
01
A dedicated team
The same people run your account every working day and know your firm.
02
Full transparency
Your ad account and email platform stay yours, and every figure we report can be checked there.
03
Plain-English reporting
One report every month: what was spent, what it produced and what comes next.
04
Results that hold
Accounts we have run for years, still delivering month after month.
Law firm marketing case studies: FAQs
What attorneys ask us when they read our case studies.
Are these law firm marketing case studies real?
Yes. Every figure on this page is pulled from an account Caseload Marketing manages: Meta Ads Manager for the advertising numbers and the client’s own email platform for newsletter open and click rates. Nothing is modeled, estimated or taken from an industry report.
Do your clients know their results are published here?
Yes. Each firm is identified by its market. Every client can see the same numbers in its own Ads Manager or reporting dashboard at any time, and if a client asks us to remove it from our case studies, we remove it.
What is a good cost per lead for a law firm?
It depends on the market and the case type. Across the law firm accounts we manage, cost per lead varies by market and case type. The number that matters is what a signed case is worth to your firm, not the average.
Do these numbers mean my firm would get the same results?
No, and any agency that promises otherwise is guessing. Your market, your case types, your budget, your creative and above all your intake all change the outcome. These case studies show what we have produced for firms like yours.
How long before a new account produces results?
Most Meta accounts produce leads within the first weeks. Email and newsletter programs compound more slowly.
Do you only work with law firms?
Yes. We work with attorneys and law firms only. Personal injury case types like car accidents, truck accidents, slip and fall and wrongful death are some of the most popular we market for, but the list is not exhaustive, and we build campaigns for other case types too.
How do I get my firm into your law firm marketing case studies?
Book a free account review. We will look at your firm and your market, and show you what we would expect to achieve for you.
How often do you report on results?
Every month. You get one plain-English report covering leads, cost per lead and results across every channel we run.
Want your firm on this page?
Book a free account review. We will show you what the accounts behind these law firm marketing case studies are doing, and what the first ninety days would look like for your firm.