Client Results
Law Firm Marketing Case Studies: Real Numbers From Our Own Accounts
These are the law firm marketing case studies behind Caseload Marketing: lead counts, cost per lead, impressions and newsletter open rates taken straight from the ad accounts and email platforms we run for our clients. No industry averages, no borrowed screenshots. Every figure below comes from an account our team manages day to day.
Personal injury firms only · Serving injury practices nationwide
$1M+
Ad spend managed for law firms
65M+
Impressions delivered
US-wide
Law firms served across the country
11
Client results documented
Lifetime totals across the law firm ad accounts Caseload Marketing has run in Meta Ads Manager, plus newsletter reporting for our email clients. Results vary by firm, market, practice area and budget.
What is in a Caseload Marketing case study?
Every case study on this page names the practice area, the channel, the money spent and the leads it produced, in that order. We publish the cost per lead where the number is ours to publish, the volume where volume is the story, and the reach where a firm was buying name recognition rather than forms.
We do not publish signed-case counts or fee revenue. Those numbers belong to the firm, not to us, and no marketing agency can honestly claim credit for what happens after intake picks up the phone.
- Figures from the source. Meta Ads Manager and the client’s own email platform, not a spreadsheet we typed up.
- Lifetime, not cherry-picked months. Totals cover the whole period we have run the account.
- The channel that did the work. Meta ads, email and newsletters, or both together.
- Honest context. Where a number is high or low for its market, we say why.
Law firm marketing case studies: ad clients and newsletter clients
Eleven results from the law firm ad accounts and newsletters we run, each one led by the number that matters most in that account. Client names are withheld; each firm is identified by its market.
Case study 01
New Jersey Personal Injury Law Firm
2,890+
Leads all-time
Our biggest account, built year on year
A multi-year personal injury program and the largest law firm ad account we run: more than 37 million impressions delivered and lead volume compounding month after month.
Case study 02
Florida Personal Injury Law Firm
$97
Cost per lead
Spend scaled without the cost per lead moving
A high-volume injury practice running lead forms and click-to-call together. Spend passed $180,000 and cost per lead stayed where it started.
Case study 03
Philadelphia Personal Injury Law Firm
1,590+
Form leads
Better questions, fewer wasted calls
Instant forms with qualifying questions cut the junk out of intake and kept cost per lead in the eighties across a $130,000 program.
Case study 04
New York City Personal Injury Law Firm
$32
Cost per lead
The cheapest leads in our portfolio
More than 1,000 leads out of a single metro, from an account built on one tightly written offer instead of a dozen variations.
Case study 05
Louisiana Personal Injury Law Firm
15.8M
Impressions delivered
Owning the feed in one market
A firm buying name recognition as well as leads: nearly 16 million impressions and 1.8 million people reached in its market.
Case study 06
South Carolina Personal Injury Law Firm
210+
Leads in year one
A new account taken to steady flow
From a standing start to consistent weekly leads inside the first year, at $95 each.
Case study 07
Georgia Personal Injury Law Firm
360K+
People reached
Visible across a whole region
A regional firm using Meta to stay in front of its entire market while referrals did the closing.
Case study 08
Georgia Personal Injury Law Firm
730K+
Ad views served
Testing Meta beside older channels
A metro practice trying paid social for the first time, with more than 730,000 ad views delivered to 300,000 people.
Case study 09
Manhattan Personal Injury Law Firm
39.5%
Average open rate
A newsletter people actually open
A monthly law firm newsletter opened by nearly four in ten recipients, with 11,800+ opens and 4,300+ clicks across the year.
Case study 10
Arizona Personal Injury Law Firm
15
Newsletters sent
Fifteen months, not one missed send
Written, designed and sent every single month since June 2025, so the firm stays in front of past clients and referral sources without lifting a finger.
Case study 11
Arizona Personal Injury Law Firm
Monthly
Newsletter since June 2026
A newsletter built from scratch this year
A newer client whose monthly newsletter we write, design and send end to end, from the first issue onward.
Every figure above is taken from that firm’s own account, covering the full period Caseload Marketing has run it. Results vary by firm, market, practice area and budget.
Which channel produced these results?
Most of the law firm marketing case studies above are Meta ads, because that is where most of our clients spend. These are the channels behind the numbers.
Facebook & Instagram ads
Lead forms, click-to-call and video creative built for injury claimants, run and optimized daily.
Email & newsletters
Follow-up sequences for new leads and a monthly newsletter that keeps past clients and referral sources warm.
Direct mail
Targeted postcards and letters to the neighborhoods, past leads and former clients most likely to need the firm.
ChatGPT ads
A new channel for 2026: sponsored answers inside the assistant people now ask their legal questions.
AI voice agents & chatbots
The intake layer underneath everything above, so a lead that arrives at midnight is answered and booked.
All of it, together
One plan, one report, one team. The firms with the strongest numbers on this page run more than one channel with us.
What do the best-performing accounts have in common?
Looking across every account behind these law firm marketing case studies, the firms with the lowest cost per lead share four things.
01
Intake answers fast
The same lead is worth several times more when someone calls back in minutes rather than the next morning. Nothing we do in the ad account beats this.
02
One clear offer
The accounts with the cheapest leads run a single, plainly written offer rather than six variations of the same message.
03
Budget left alone
Accounts that keep a steady budget for months out-perform accounts that are switched on and off around cash flow.
04
Creative that gets refreshed
New video and new hooks every month. The fastest way to watch cost per lead climb is to leave the same three ads running all year.
Law firm marketing case studies: FAQs
What attorneys ask us when they read these numbers.
Are these law firm marketing case studies real?
Yes. Every figure on this page is pulled from an account Caseload Marketing manages: Meta Ads Manager for the advertising numbers and the client’s own email platform for newsletter open and click rates. Nothing is modeled, estimated or taken from an industry report.
Do your clients know their results are published here?
Yes. We do not publish client names, so each firm is identified by its market instead. Every client can see the same numbers in its own Ads Manager or reporting dashboard at any time, and if a client asks us to remove its case study, we remove it.
What is a good cost per lead for a law firm?
It depends entirely on the market and the practice area. Across the accounts on this page, cost per lead runs from around $32 in one metro to well over $200 in competitive markets and in practice areas where a single signed case is worth a great deal more. The number that matters is what a signed case is worth to your firm, not the average.
Do these numbers mean my firm would get the same results?
No, and any agency that promises otherwise is guessing. Your market, your practice area, your budget, your creative and above all your intake all change the outcome. These case studies show what we have produced for firms like yours, not what we guarantee.
How long before a new account produces results?
Meta accounts usually produce leads in the first week and settle into a stable cost per lead over the first month or two, once the campaign has enough conversion data. Email and newsletter programs compound more slowly, and direct mail is judged over repeat drops.
Do you only work with personal injury firms?
We work with personal injury firms only, which is why every case study on this page is an injury practice. Car and truck accidents, motorcycle, slip and fall, rideshare, wrongful death and nursing home negligence are the case types we market for. If your firm practices outside personal injury, we are not the right agency for you and we will say so.
Can I see the full account behind a case study?
On a call, yes. We can walk through a live Ads Manager view with you and show how the numbers on this page are built, subject to what each client has agreed we can show.
How do I get a case study like these for my firm?
Book a free marketing plan. We will look at your market, your current cost per lead and your intake, and show you what we would run first and what it would realistically cost.
Put your firm on this page
Book a free marketing plan. We will show you what the accounts behind these law firm marketing case studies are doing, and what the first ninety days would look like for your firm.