Case study 04 · Meta ads
New York City Personal Injury Law Firm Case Study: $31 Cost Per Lead
This New York City Personal Injury Law Firm case study covers everything Caseload Marketing has run on the account, with the numbers taken straight from the source. New York City Personal Injury Law Firm produces leads at an average of $31 each — the lowest cost per lead across every account Caseload Marketing runs. More than 1,100 leads have come from a modest budget in a single, expensive metro, and since the January 2026 rebuild the average has been about $24.
A New York City Personal Injury Law Firm case study built from the firm’s own account, published with its permission.
$31
Average cost per lead
1,100+
Leads delivered
$24
Cost per lead since the rebuild
15
Months running
Leads per month, July 2025 to September 2026, from the firm’s own Meta Ads Manager. The dotted line marks January 2026, when the account was rebuilt around one offer. A law firm cost per lead published by Caseload Marketing.
What did the firm need?
A New York injury practice on a modest budget in one of the most expensive ad markets in the country, where injury leads routinely cost several times this much.
What does this New York City Personal Injury Law Firm case study show?
Leads went from roughly 20 a month to 96 in the first month after the rebuild, and have held between 97 and 121 every month since — on a budget that has risen only modestly.
What Caseload Marketing ran
- The account rebuilt in January 2026 around a single, plainly written offer instead of several competing ones.
- Broad targeting inside the metro, letting Meta find the claimants rather than guessing at interests.
- One creative concept scaled, rather than six half-funded tests.
- Budget held flat for the first months after the rebuild while cost per lead fell, to prove the change rather than the spend.
What we would do next
This account is ready for more budget. Everything since January suggests the offer will hold its cost per lead at a higher spend level.
About this New York City Personal Injury Law Firm case study
Every figure in this New York City Personal Injury Law Firm case study comes from the firm’s own account, covering the full period Caseload Marketing has run it. We do not publish signed cases or fee revenue, because those belong to the firm rather than to us.
Would your firm see this?
Not necessarily. Market, case type, budget, creative and above all intake speed all change the outcome. This page shows what we produced for New York City Personal Injury Law Firm, not what we guarantee for anyone else.
More results like this one on the law firm marketing case studies page, or read how we run Facebook ads for law firms.
What is the market behind this New York City Personal Injury Law Firm case study?
New York is one of the most expensive advertising markets in the United States for injury claims, and firms there routinely pay several times this much for a lead. That context is the whole point of this page: the same market, a modest budget, and a cost per lead far below what firms in that metro usually expect.
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Where the numbers come from
Every figure is read from the firm’s own Meta Ads Manager account, month by month, not from a spreadsheet we keep. A lead means a completed Meta lead form submission, which is a specific, countable event rather than a click or an estimate.
02
What is deliberately left out
This New York City Personal Injury Law Firm case study does not claim signed cases, settlements or fee revenue. Those numbers sit inside the firm’s own case management system, they depend on work we do not do, and no marketing agency can honestly take credit for them. What an agency can be judged on is what it delivered into the top of the funnel, which is what this page publishes.
03
Why the advertising rules matter here
Law firm advertising is regulated, and ABA Model Rule 7.1 prohibits false or misleading communications about a lawyer’s services. That is one reason we publish marketing figures rather than case outcomes: our numbers describe our own work, they can be checked against the account, and they promise nothing about what any future client’s case is worth.
Your firm remains responsible for its own advertising compliance in every state where it practices. We build campaigns to your rules and your approval.
Where does this New York City Personal Injury Law Firm case study sit in the portfolio?
Caseload Marketing runs law firm ad accounts and newsletter programs in markets across the country. Reading one result on its own is misleading, because a cost per lead that looks high in one market is competitive in another, and a number that looks small can come from the best-run account on the list. The point of publishing them side by side is that they can be compared.
Alongside this one, the closest comparisons are Philadelphia Personal Injury Law Firm and South Carolina Personal Injury Law Firm. Read all of them on the law firm marketing case studies hub, where every account is listed with the number that matters most in it.
What every account we run has in common
- One place to look. Every figure comes from the client’s own platform, so the firm can open the account and check us.
- Monthly reporting in plain English. What was spent, what it produced, what changed and what happens next.
- Nothing switched off quietly. Budgets, campaigns and creative changes are agreed with the firm, not made behind it.
- The bad months published too. This New York City Personal Injury Law Firm case study includes the periods that dipped, because a report that only shows good months is not a report.
New York City Personal Injury Law Firm case study: FAQs
How is a $31 cost per lead possible in New York?
One offer, written plainly, scaled with broad targeting inside the metro, instead of several competing offers splitting the budget. The account was rebuilt that way in January 2026 and has held between 97 and 121 leads a month since, on a budget that has risen only modestly.
What changed in January 2026?
We rebuilt the account around one plainly written offer and broad targeting inside the metro. Leads went from about 20 a month to 96 in the first month, and cost per lead has averaged about $24 since the rebuild.
Would more budget push the cost per lead up?
Not so far. The budget has already risen since the rebuild while monthly leads held above 95, which is why the next step for this account is a larger budget.
Are the numbers in this New York City Personal Injury Law Firm case study real?
Yes. Every figure on this page is pulled from New York City Personal Injury Law Firm’s own account — Meta Ads Manager — and published with the firm’s agreement. We withhold the name; the numbers are unchanged. Nothing is modeled, estimated or borrowed from an industry report.
How do I get results like these?
Book a free account review. We will look at your market, your current cost per lead and how fast your intake answers, and show you what we would run first and what it would realistically cost. No agency can promise a specific number before it has seen your account.
Can I see the account behind this New York City Personal Injury Law Firm case study?
On a call, yes. We can share a screen and walk through Meta Ads Manager with you, subject to what the firm has agreed we can show. Our own clients have direct access to their account at all times, because it is theirs.
Is a law firm allowed to publish results like these?
Firms have to be careful, which is why this page is written the way it is. ABA Model Rule 7.1 bars false or misleading statements about a lawyer’s services, and many states restrict claims about past case results. Everything here is a marketing metric from an advertising account — leads, spend, impressions, open rates — and none of it describes a case outcome or predicts one. Check your own state’s rules before repeating any figure in your own advertising.
How often is the account reviewed?
Daily in the account, monthly in writing. Budgets, creative and cost per lead are checked every working day, and the firm gets a plain-English report each month covering what was spent, what it produced and what we are changing.
What would make this New York City Personal Injury Law Firm case study out of date?
A new month. These figures run to September 30, 2026 and the account is still live, so the totals only go up while the monthly numbers move around. We refresh these pages as the accounts keep running rather than leaving a good quarter frozen on the site forever.
Want numbers like these for your firm?
Book a free account review. We will look at your market, your current cost per lead and your intake, then show you what we would run first and what it would realistically cost.