Case study 06 · Meta ads
South Carolina Personal Injury Law Firm Case Study: From a Standing Start to Steady Leads
This South Carolina Personal Injury Law Firm case study covers everything Caseload Marketing has run on the account, with the numbers taken straight from the source. South Carolina Personal Injury Law Firm went from a dormant ad account to consistent weekly leads inside its first year with Caseload Marketing. More than 210 leads have come at an average of $95 each, from a serious budget that only started in February 2026.
A South Carolina Personal Injury Law Firm case study built from the firm’s own account, published with its permission.
210+
Leads delivered
$95
Average cost per lead
$20.3K
Ad spend managed
7
Months at full budget
Leads delivered since the account went to full budget, running total. A new law firm ad account published by Caseload Marketing.
What the firm needed
An account that had been ticking over on pocket change for two years. The firm wanted to know whether Meta could produce real case flow before committing properly.
What this South Carolina Personal Injury Law Firm case study shows
Leads arrived in the first month and have not stopped: 36 in month one, more than 210 in total, at an average of $95 each. The account went from a rounding error to a lead source.
What Caseload Marketing ran
- A proper launch budget from February 2026 instead of the token spend the account had been running on.
- Lead forms built around the firm’s strongest claim types rather than everything at once.
- The first ninety days treated as a learning period, with weekly reviews and fast creative changes.
- Cost per lead tracked from the first week, so the firm could see what it was buying.
What we would do next
Volume dipped mid-year as the first creative set tired. New video is in production, which is the normal rhythm for an account at this stage.
About this South Carolina Personal Injury Law Firm case study
Every figure in this South Carolina Personal Injury Law Firm case study comes from the firm’s own account, covering the full period Caseload Marketing has run it. We do not publish signed cases or fee revenue, because those belong to the firm rather than to us.
Would your firm see this?
Not necessarily. Market, practice area, budget, creative and above all intake speed all change the outcome. This page shows what we produced for South Carolina Personal Injury Law Firm, not what we guarantee for anyone else.
More results like this one on the law firm marketing case studies page, or read how we run Facebook ads for law firms.
The market behind this South Carolina Personal Injury Law Firm case study
Plenty of law firms have an ad account that technically exists. It was set up once, spent a few dollars a day, produced nothing anyone could measure, and quietly convinced the firm that paid social does not work for lawyers. That was the position here, and the fix was not a new platform but a real budget and a proper build.
01
Where the numbers come from
Every figure is read from the firm’s own Meta Ads Manager account, month by month, not from a spreadsheet we keep. A lead means a completed Meta lead form submission, which is a specific, countable event rather than a click or an estimate.
02
What is deliberately left out
This South Carolina Personal Injury Law Firm case study does not claim signed cases, settlements or fee revenue. Those numbers sit inside the firm’s own case management system, they depend on work we do not do, and no marketing agency can honestly take credit for them. What an agency can be judged on is what it delivered into the top of the funnel, which is what this page publishes.
03
Why the advertising rules matter here
Law firm advertising is regulated, and ABA Model Rule 7.1 prohibits false or misleading communications about a lawyer’s services. That is one reason we publish marketing figures rather than case outcomes: our numbers describe our own work, they can be checked against the account, and they promise nothing about what any future client’s case is worth.
Your firm remains responsible for its own advertising compliance in every state where it practices. We build campaigns to your rules and your approval.
Where this South Carolina Personal Injury Law Firm case study sits in the portfolio
Caseload Marketing runs eight law firm ad accounts and three newsletter programs. Reading one result on its own is misleading, because a cost per lead that looks high in one market is competitive in another, and a number that looks small can come from the best-run account on the list. The point of publishing all eleven is that they can be compared.
Alongside this one, the closest comparisons are Georgia Personal Injury Law Firm and New York City Personal Injury Law Firm. Read all of them on the law firm marketing case studies hub, where every account is listed with the number that matters most in it.
What every account we run has in common
- One place to look. Every figure comes from the client’s own platform, so the firm can open the account and check us.
- Monthly reporting in plain English. What was spent, what it produced, what changed and what happens next.
- Nothing switched off quietly. Budgets, campaigns and creative changes are agreed with the firm, not made behind it.
- The bad months published too. This South Carolina Personal Injury Law Firm case study includes the periods that dipped, because a report that only shows good months is not a report.
Questions about this South Carolina Personal Injury Law Firm case study
How quickly did the account produce leads?
The first month at a proper budget produced 36 leads. Meta accounts usually produce leads within days of launch and settle into a stable cost per lead over the first month or two, once the campaign has enough conversion data to optimize against.
Are the numbers in this South Carolina Personal Injury Law Firm case study real?
Yes. Every figure on this page is pulled from South Carolina Personal Injury Law Firm’s own account — Meta Ads Manager — and published with the firm’s agreement. We withhold the name; the numbers are unchanged. Nothing is modelled, estimated or borrowed from an industry report.
How do I get results like these?
Book a free marketing plan. We will look at your market, your current cost per lead and how fast your intake answers, and show you what we would run first and what it would realistically cost. No agency can promise a specific number before it has seen your account.
Can I see the account behind this South Carolina Personal Injury Law Firm case study?
On a call, yes. We can share a screen and walk through Meta Ads Manager with you, subject to what the firm has agreed we can show. Our own clients have direct access to their account at all times, because it is theirs.
Is a law firm allowed to publish results like these?
Firms have to be careful, which is why this page is written the way it is. ABA Model Rule 7.1 bars false or misleading statements about a lawyer’s services, and many states restrict claims about past case results. Everything here is a marketing metric from an advertising account — leads, spend, impressions, open rates — and none of it describes a case outcome or predicts one. Check your own state’s rules before repeating any figure in your own advertising.
How often is the account reviewed?
Daily in the account, monthly in writing. Budgets, creative and cost per lead are checked every working day, and the firm gets a plain-English report each month covering what was spent, what it produced and what we are changing.
What would make this South Carolina Personal Injury Law Firm case study out of date?
A new month. These figures run to 31 August 2026 and the account is still live, so the totals only go up while the monthly numbers move around. We refresh these pages as the accounts keep running rather than leaving a good quarter frozen on the site forever.
Want numbers like these for your firm?
Book a free marketing plan. We will look at your market, your current cost per lead and your intake, then show you what we would run first and what it would realistically cost.