Case study 06 · Meta ads
South Atlantic Law Firm Case Study: From a Standing Start to Steady Leads
From a dormant ad account to steady weekly leads. Caseload Marketing has delivered more than 220 leads for this South Atlantic law firm, at an average of $84 each.
A South Atlantic Law Firm case study built from the firm’s own account, published with its permission.
220+
Leads delivered
$84
Average cost per lead
47
Leads in the best month
8
Months at full budget
Leads delivered in this South Atlantic Law Firm case study since the account went to full budget, from the firm’s own Meta Ads Manager. A new law firm ad account, published by Caseload Marketing.
Client overview
A South Atlantic law firm with an ad account that had existed for two years but never produced measurable results. This South Atlantic law firm case study covers the account from launch to today. See how we approach personal injury marketing in South Atlantic.
The challenge
The firm wanted to know whether Meta could deliver real case flow before committing to it properly.
Results at a glance
- 220+ leads from Meta ads
- $84 average cost per lead
- 36 leads in the first month
- 47 leads in the best month
Our process
How we turned a dormant account into a steady lead source. These are the phases behind the results in this South Atlantic law firm case study.
01
Research
We studied the firm’s market, its competitors and its account history before changing anything.
02
Build
The account was set up to best practice, with tracking the firm could trust from day one.
03
Creative tested and improved
Creative built for the firm and improved every working day.
04
Scale
As results held, budget grew in step with performance, with a plain-English report every month.
The results
Before Caseload Marketing
- An ad account running on token spend
- No measurable lead flow
With Caseload Marketing
- 36 leads in the first month
- 47 leads in the best month
- $84 average cost per lead
- 220+ leads in eight months
Every figure in this South Atlantic Law Firm case study comes from the firm’s own Meta Ads Manager and is published with its permission. Results vary by market, case type and budget. The summary above shows this South Atlantic law firm case study at a glance.
What other results have we delivered for law firms?
Caseload Marketing runs law firm ad accounts and newsletter programs in markets across the country. Every account is held to the same standard, and every result is published with the firm’s permission.
Alongside this one, a case study in law firm lead generation, the closest comparisons are Deep South Law Firm and East Coast Metro Law Firm. Read all of them on the law firm marketing case studies hub, where each case study is listed with the number that matters most in it.
What every account we run has in common
- One place to look. Every figure comes from the client’s own platform, so the firm can open the account and check us.
- Monthly reporting in plain English. What was spent, what it produced, what changed and what happens next.
- Nothing switched off quietly. Budgets, campaigns and creative changes are agreed with the firm, not made behind it.
- Published with permission. Every case study on this site comes from a live account and appears with the firm’s agreement.
South Atlantic Law Firm case study: FAQs
How quickly did the account produce leads?
The first month at a full budget produced 36 leads.
How many leads has this account produced?
More than 220 leads, at an average of $84 each. The best month brought 47 leads.
How do I get results like these?
Book a free account review. We will look at your firm, your market and your current results, and show you what we would expect to achieve for you.
How often is the account reviewed?
Daily in the account, monthly in writing. Budgets, creative and cost per lead are checked every working day, and the firm gets a plain-English report each month covering what was spent, what it produced and what we are changing.
Do you work with law firms nationwide?
Yes. Caseload Marketing works with law firms nationwide, and every account gets the same team and the same monthly report.
How often do you report on results?
Every month. You get one plain-English report covering leads, cost per lead and results across every channel we run.
Who owns the ad account and the leads?
Your firm does. We work inside your ad account as a partner, so every lead and every result stays yours.
Do you write the ads for my firm?
Yes. We write the scripts and the ad copy, and your attorneys approve everything before it runs.
Want numbers like these for your firm?
Book a free account review. We will look at your market, your current cost per lead and your intake, then show you what we would run first and what it would realistically cost. Results like the ones in this South Atlantic law firm case study start with a free account review.