Case study 05 · Meta ads
Gulf Coast Law Firm Case Study: 15.6M+ Impressions in Three Years
Three years in front of its market, without a single month off. Caseload Marketing has delivered more than 15.6 million impressions to 1.8 million people for this Gulf Coast law firm, with more than 490 leads tracked alongside.
A Gulf Coast Law Firm case study built from the firm’s own account, published with its permission.
15.6M+
Impressions delivered
1.8M
People reached
490+
Leads tracked alongside
37
Consecutive months
Thirty-seven consecutive months of delivery in this Gulf Coast Law Firm case study, never dark. Figures from the firm’s own Meta Ads Manager. Law firm brand awareness advertising published by Caseload Marketing.
Client overview
A Gulf Coast law firm whose growth depends as much on being the name people already know as on this week’s leads. This Gulf Coast law firm case study covers the account from launch to today.
The challenge
In its market, recognition drives referrals, repeat clients and calls. The firm needed to stay in front of local households month after month, while still producing leads.
Results at a glance
- 15.6M+ impressions delivered
- 1.8M people reached
- 490+ leads tracked
- 37 consecutive months live
Our process
How we kept this firm in front of its market for three years straight. These are the phases behind the results in this Gulf Coast law firm case study.
01
Research
We studied the firm’s market, its competitors and its account history before changing anything.
02
Build
The account was set up to best practice, with tracking the firm could trust from day one.
03
Creative tested and improved
Creative built for the firm and improved every working day.
04
Scale
As results held, budget grew in step with performance, with a plain-English report every month.
The results
Where it started
- Launched with Caseload Marketing
- Goal: become the name its market already knows
With Caseload Marketing
- 15.6M+ impressions across its market
- 1.8M people reached
- 490+ leads tracked alongside
- 37 consecutive months, never dark
Every figure in this Gulf Coast Law Firm case study comes from the firm’s own Meta Ads Manager and is published with its permission. Results vary by market, case type and budget. The summary above shows this Gulf Coast law firm case study at a glance.
What other results have we delivered for law firms?
Caseload Marketing runs law firm ad accounts and newsletter programs in markets across the country. Every account is held to the same standard, and every result is published with the firm’s permission.
Alongside this one, a case study in local law firm advertising, the closest comparisons are Mid-Atlantic Law Firm and Deep South Law Firm. Read all of them on the law firm marketing case studies hub, where each case study is listed with the number that matters most in it.
What every account we run has in common
- One place to look. Every figure comes from the client’s own platform, so the firm can open the account and check us.
- Monthly reporting in plain English. What was spent, what it produced, what changed and what happens next.
- Nothing switched off quietly. Budgets, campaigns and creative changes are agreed with the firm, not made behind it.
- Published with permission. Every case study on this site comes from a live account and appears with the firm’s agreement.
Gulf Coast Law Firm case study: FAQs
How many people has this account reached?
More than 1.8 million people, with over 15.6 million impressions delivered.
How many leads has this account tracked?
More than 490 leads from Meta ads over the same period, alongside the awareness results.
How do I get results like these?
Book a free account review. We will look at your firm, your market and your current results, and show you what we would expect to achieve for you.
How often is the account reviewed?
Daily in the account, monthly in writing. Budgets, creative and cost per lead are checked every working day, and the firm gets a plain-English report each month covering what was spent, what it produced and what we are changing.
Do you work with law firms nationwide?
Yes. Caseload Marketing works with law firms nationwide, and every account gets the same team and the same monthly report.
How often do you report on results?
Every month. You get one plain-English report covering leads, cost per lead and results across every channel we run.
Who owns the ad account and the leads?
Your firm does. We work inside your ad account as a partner, so every lead and every result stays yours.
Do you write the ads for my firm?
Yes. We write the scripts and the ad copy, and your attorneys approve everything before it runs.
Want numbers like these for your firm?
Book a free account review. We will look at your market, your current cost per lead and your intake, then show you what we would run first and what it would realistically cost. Results like the ones in this Gulf Coast law firm case study start with a free account review.