Case study 01 · Meta ads
New Jersey Personal Injury Law Firm Case Study: 7,600+ Leads From Meta Ads
This New Jersey Personal Injury Law Firm case study covers everything Caseload Marketing has run on the account, with the numbers taken straight from the source. New Jersey Personal Injury Law Firm is the largest law firm ad account Caseload Marketing runs. Since August 2023 the account has produced more than 7,600 leads from Meta ads, with more than 37 million impressions delivered across its market. Monthly leads rose from about 31 to about 245 after we rebuilt the account and its lead tracking in April 2024.
A New Jersey Personal Injury Law Firm case study built from the firm’s own account, published with its permission.
7,600+
Leads delivered
$54
Cost per lead since the rebuild
37.5M
Impressions
38
Months of lead flow
Every figure from the firm’s own Meta Ads Manager, August 2023 to September 2026. Cost per lead covers April 2024 to September 2026. A law firm Facebook ads case study published by Caseload Marketing.
What did the firm need?
A New Jersey personal injury practice serving English, Spanish, and Arabic-speaking communities, with the volume to justify a serious monthly budget and the intake team to handle it.
What does this New Jersey Personal Injury Law Firm case study show?
Lead volume jumped and then held: from about 31 leads a month before the April 2024 rebuild to 237 in the first month after it, with monthly peaks above 300 and thirty consecutive months of delivery since. Budget grew over the same period, and the account has never gone dark.
What Caseload Marketing ran
- Lead tracking rebuilt from scratch in April 2024, so every form submission is attributed to the campaign that produced it.
- More than forty campaigns run to date, split by language and by claim type rather than lumped into one catch-all.
- Separate Spanish and Arabic campaigns, each with creative written in the language rather than translated after the fact.
- Quiz and instant-form funnels tested against each other, with budget moved to whichever converts better that month.
- Monthly budget more than doubled without letting cost per lead run away.
What we would do next
The next lever is intake speed rather than more budget. Faster callbacks on the leads already arriving are worth more than another increase in spend.
About this New Jersey Personal Injury Law Firm case study
Every figure in this New Jersey Personal Injury Law Firm case study comes from the firm’s own account, covering the full period Caseload Marketing has run it. We do not publish signed cases or fee revenue, because those belong to the firm rather than to us.
Would your firm see this?
Not necessarily. Market, case type, budget, creative, and above all intake speed all change the outcome. This page shows what we produced for New Jersey Personal Injury Law Firm, not what we guarantee for anyone else.
More results like this one on the law firm marketing case studies page, or read how we run Facebook ads for law firms.
What is the market behind this New Jersey Personal Injury Law Firm case study?
New Jersey is a crowded injury market, and New Jersey Personal Injury Law Firm competes in three languages at once. That is unusual, and it changes how the account has to be built: English, Spanish, and Arabic audiences do not respond to the same creative, and treating them as one audience wastes most of the budget. The account is split accordingly, and has been since we rebuilt it.
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Where the numbers come from
Every figure is read from the firm’s own Meta Ads Manager account, month by month, not from a spreadsheet we keep. A lead means a completed Meta lead form submission, which is a specific, countable event rather than a click or an estimate.
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What is deliberately left out
This New Jersey Personal Injury Law Firm case study does not claim signed cases, settlements, or fee revenue. Those numbers sit inside the firm’s own case management system; they depend on work we do not do, and no marketing agency can honestly take credit for them. What an agency can be judged on is what it delivered into the top of the funnel, which is what this page publishes.
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Why the advertising rules matter here
Law firm advertising is regulated, and ABA Model Rule 7.1 prohibits false or misleading communications about a lawyer’s services. That is one reason we publish marketing figures rather than case outcomes: our numbers describe our own work, they can be checked against the account, and they promise nothing about what any future client’s case is worth.
Your firm remains responsible for its own advertising compliance in every state where it practices. We build campaigns to your rules and your approval.
Where does this New Jersey Personal Injury Law Firm case study sit in the portfolio?
Caseload Marketing runs law firm ad accounts and newsletter programs in markets across the country. Reading one result on its own is misleading, because a cost per lead that looks high in one market is competitive in another, and a number that looks small can come from the best-run account on the list. The point of publishing them side by side is that they can be compared.
Alongside this one, the closest comparisons are Florida Personal Injury Law Firm and New York City Personal Injury Law Firm. Read all of them on the law firm marketing case studies hub, where every account is listed with the number that matters most in it.
What every account we run has in common
- One place to look. Every figure comes from the client’s own platform, so the firm can open the account and check us.
- Monthly reporting in plain English. What was spent, what it produced, what changed, and what happens next.
- Nothing switched off quietly. Budgets, campaigns, and creative changes are agreed with the firm, not made behind it.
- The bad months published too. This New Jersey Personal Injury Law Firm case study includes the periods that dipped, because a report that only shows good months is not a report.
New Jersey Personal Injury Law Firm case study: FAQs
Why is April 2024 the turning point?
That is when we rebuilt the account around the leads objective, with quiz funnels, Instant Forms and lead tracking that attributes every submission to its campaign. Before it, the account averaged about 31 leads a month; in the first month after it, the account delivered 237. Both periods are included in the totals on this page.
What has cost per lead been on this account?
Since the April 2024 rebuild, cost per lead has averaged about $54 across more than 7,300 leads, less than half of what it cost before the rebuild. It moves from month to month with creative, competition and season, which is why we report it monthly rather than quoting a single best month.
Why does the account run campaigns in three languages?
Because English, Spanish and Arabic-speaking audiences respond to different creative. Each language has its own campaigns, scripts and forms, and the Arabic quiz funnel alone has delivered 1,819 leads at $23.84 each, which is why the account is split by language rather than run as one audience.
Are the numbers in this New Jersey Personal Injury Law Firm case study real?
Yes. Every figure on this page is pulled from New Jersey Personal Injury Law Firm’s own account — Meta Ads Manager — and published with the firm’s agreement. We withhold the name; the numbers are unchanged. Nothing is modeled, estimated or borrowed from an industry report.
How do I get results like these?
Book a free account review. We will look at your market, your current cost per lead and how fast your intake answers, and show you what we would run first and what it would realistically cost. No agency can promise a specific number before it has seen your account.
Can I see the account behind this New Jersey Personal Injury Law Firm case study?
On a call, yes. We can share a screen and walk through Meta Ads Manager with you, subject to what the firm has agreed we can show. Our own clients have direct access to their account at all times, because it is theirs.
Is a law firm allowed to publish results like these?
Firms have to be careful, which is why this page is written the way it is. ABA Model Rule 7.1 bars false or misleading statements about a lawyer’s services, and many states restrict claims about past case results. Everything here is a marketing metric from an advertising account — leads, spend, impressions, open rates — and none of it describes a case outcome or predicts one. Check your own state’s rules before repeating any figure in your own advertising.
How often is the account reviewed?
Daily in the account, monthly in writing. Budgets, creative and cost per lead are checked every working day, and the firm gets a plain-English report each month covering what was spent, what it produced and what we are changing.
What would make this New Jersey Personal Injury Law Firm case study out of date?
A new month. These figures run to September 30, 2026 and the account is still live, so the totals only go up while the monthly numbers move around. We refresh these pages as the accounts keep running rather than leaving a good quarter frozen on the site forever.
Want numbers like these for your firm?
Book a free account review. We will look at your market, your current cost per lead and your intake, then show you what we would run first and what it would realistically cost.