Case study 01 · Meta ads
Mid-Atlantic Law Firm Case Study: 7,600+ Leads From Meta Ads
From about 31 leads a month to more than 240, sustained for over two years. Caseload Marketing has delivered more than 7,600 leads and 37 million impressions for this Mid-Atlantic law firm, with every figure taken straight from the firm’s own Meta Ads Manager.
A Mid-Atlantic Law Firm case study built from the firm’s own account, published with its permission.
7,600+
Leads delivered
$54
Cost per lead
37.5M
Impressions
38
Months of lead flow
Every figure in this Mid-Atlantic Law Firm case study comes from the firm’s own Meta Ads Manager. A law firm Facebook ads case study published by Caseload Marketing.
Client overview
An established Mid-Atlantic law firm with the case volume to support a serious monthly budget and an intake team ready to handle it. This Mid-Atlantic law firm case study covers the account from launch to today.
The challenge
Before the rebuild, the account was producing about 31 leads a month, far below what a firm of this size in this market should expect. The firm wanted consistent, high-volume lead flow it could build its intake around.
Results at a glance
- 7,600+ leads from Meta ads
- Monthly leads up from about 31 to more than 240
- $54 average cost per lead
- 37M+ impressions across its market
Our process
How we took this account from about 31 leads a month to more than 240. These are the phases behind the results in this Mid-Atlantic law firm case study.
01
Research
We studied the firm’s market, its competitors and its account history before changing anything.
02
Build
The account was set up to best practice, with tracking the firm could trust from day one.
03
Creative tested and improved
Creative built for the firm and improved every working day.
04
Scale
As results held, budget grew in step with performance, with a plain-English report every month.
The results
Before Caseload Marketing
- About 31 leads a month
- Cost per lead more than twice today’s level
With Caseload Marketing
- 237 leads in the first month, with monthly peaks above 300
- $54 average cost per lead
- Thirty consecutive months of delivery, never dark
- 7,600+ leads and 37M+ impressions
Every figure in this Mid-Atlantic Law Firm case study comes from the firm’s own Meta Ads Manager and is published with its permission. Results vary by market, case type and budget. The summary above shows this Mid-Atlantic law firm case study at a glance.
What other results have we delivered for law firms?
Caseload Marketing runs law firm ad accounts and newsletter programs in markets across the country. Every account is held to the same standard, and every result is published with the firm’s permission.
Alongside this law firm Facebook ads case study, the closest comparisons are Southeast Law Firm and East Coast Metro Law Firm. Read all of them on the law firm marketing case studies hub, where each case study is listed with the number that matters most in it.
What every account we run has in common
- One place to look. Every figure comes from the client’s own platform, so the firm can open the account and check us.
- Monthly reporting in plain English. What was spent, what it produced, what changed, and what happens next.
- Nothing switched off quietly. Budgets, campaigns, and creative changes are agreed with the firm, not made behind it.
- Published with permission. Every case study on this site comes from a live account and appears with the firm’s agreement.
Mid-Atlantic Law Firm case study: FAQs
How many leads has this account produced?
More than 7,600 leads from Meta ads, with more than 37 million impressions delivered across the firm’s market.
What has cost per lead been on this account?
Since the rebuild, cost per lead has averaged about $54 across more than 7,300 leads, less than half of what it cost before. We report it monthly rather than quoting a single best month.
How do I get results like these?
Book a free account review. We will look at your firm, your market and your current results, and show you what we would expect to achieve for you.
How often is the account reviewed?
Daily in the account, monthly in writing. Budgets, creative and cost per lead are checked every working day, and the firm gets a plain-English report each month covering what was spent, what it produced and what we are changing.
Do you work with law firms nationwide?
Yes. Caseload Marketing works with law firms nationwide, and every account gets the same team and the same monthly report.
How often do you report on results?
Every month. You get one plain-English report covering leads, cost per lead and results across every channel we run.
Who owns the ad account and the leads?
Your firm does. We work inside your ad account as a partner, so every lead and every result stays yours.
Do you write the ads for my firm?
Yes. We write the scripts and the ad copy, and your attorneys approve everything before it runs.
Want numbers like these for your firm?
Book a free account review. We will look at your market, your current cost per lead and your intake, then show you what we would run first and what it would realistically cost. Results like the ones in this Mid-Atlantic law firm case study start with a free account review.