Case study 01 · Meta ads
New Jersey Personal Injury Law Firm Case Study: 2,890+ Leads From Meta Ads
This New Jersey Personal Injury Law Firm case study covers everything Caseload Marketing has run on the account, with the numbers taken straight from the source. New Jersey Personal Injury Law Firm is the largest law firm ad account Caseload Marketing runs. Since April 2024, when we rebuilt lead tracking, the account has produced more than 2,890 leads from Meta ads on over $426,000 of spend, with more than 37 million impressions delivered across its market.
A New Jersey Personal Injury Law Firm case study built from the firm’s own account, published with its permission.
$426K+
Ad spend managed
2,890+
Leads delivered
37.3M
Impressions
29
Months tracked
Leads delivered month after month, running total. Every figure from the firm’s own Meta Ads Manager. A law firm Facebook ads case study published by Caseload Marketing.
What the firm needed
A New Jersey personal injury practice serving English, Spanish, and Arabic-speaking communities, with the volume to justify a serious monthly budget and the intake team to handle it.
What this New Jersey Personal Injury Law Firm case study shows
Lead volume compounded rather than spiking: from 78 leads in the first tracked month to peaks above 160, across twenty-nine consecutive months of delivery. Spend roughly tripled over the same period, and the account has never gone dark.
What Caseload Marketing ran
- Lead tracking rebuilt from scratch in April 2024, so every form submission is attributed to the campaign that produced it.
- More than forty campaigns run to date, split by language and by claim type rather than lumped into one catch-all.
- Separate Spanish and Arabic campaigns, each with creative written in the language rather than translated after the fact.
- Quiz and instant-form funnels tested against each other, with budget moved to whichever converts better that month.
- Monthly spend scaled from roughly $8,000 to over $20,000 without letting cost per lead run away.
What we would do next
The next lever is intake speed rather than more budget. Faster callbacks on the leads already arriving are worth more than another $5,000 a month in spend.
About this New Jersey Personal Injury Law Firm case study
Every figure in this New Jersey Personal Injury Law Firm case study comes from the firm’s own account, covering the full period Caseload Marketing has run it. We do not publish signed cases or fee revenue, because those belong to the firm rather than to us.
Would your firm see this?
Not necessarily. Market, practice area, budget, creative, and above all intake speed all change the outcome. This page shows what we produced for New Jersey Personal Injury Law Firm, not what we guarantee for anyone else.
More results like this one on the law firm marketing case studies page, or read how we run Facebook ads for law firms.
The market behind this New Jersey Personal Injury Law Firm case study
New Jersey is a crowded injury market, and New Jersey Personal Injury Law Firm competes in three languages at once. That is unusual, and it changes how the account has to be built: English, Spanish, and Arabic audiences do not respond to the same creative, and treating them as one audience wastes most of the budget. The account is split accordingly, and has been since we rebuilt it.
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Where the numbers come from
Every figure is read from the firm’s own Meta Ads Manager account, month by month, not from a spreadsheet we keep. A lead means a completed Meta lead form submission, which is a specific, countable event rather than a click or an estimate.
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What is deliberately left out
This New Jersey Personal Injury Law Firm case study does not claim signed cases, settlements, or fee revenue. Those numbers sit inside the firm’s own case management system; they depend on work we do not do, and no marketing agency can honestly take credit for them. What an agency can be judged on is what it delivered into the top of the funnel, which is what this page publishes.
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Why the advertising rules matter here
Law firm advertising is regulated, and ABA Model Rule 7.1 prohibits false or misleading communications about a lawyer’s services. That is one reason we publish marketing figures rather than case outcomes: our numbers describe our own work, they can be checked against the account, and they promise nothing about what any future client’s case is worth.
Your firm remains responsible for its own advertising compliance in every state where it practices. We build campaigns to your rules and your approval.
Where this New Jersey Personal Injury Law Firm case study sits in the portfolio
Caseload Marketing runs eight law firm ad accounts and three newsletter programs. Reading one result on its own is misleading, because a cost per lead that looks high in one market is competitive in another, and a number that looks small can come from the best-run account on the list. The point of publishing all eleven is that they can be compared.
Alongside this one, the closest comparisons are Florida Personal Injury Law Firm and New York City Personal Injury Law Firm. Read all of them on the law firm marketing case studies hub, where every account is listed with the number that matters most in it.
What every account we run has in common
- One place to look. Every figure comes from the client’s own platform, so the firm can open the account and check us.
- Monthly reporting in plain English. What was spent, what it produced, what changed, and what happens next.
- Nothing switched off quietly. Budgets, campaigns, and creative changes are agreed with the firm, not made behind it.
- The bad months published too. This New Jersey Personal Injury Law Firm case study includes the periods that dipped, because a report that only shows good months is not a report.
Questions about this New Jersey Personal Injury Law Firm case study
Why do the figures start in April 2024?
Because that is when we rebuilt lead tracking on the account. Spend before that date is real, but the lead numbers were not attributed reliably, so we do not publish them. Everything on this page covers the period we can stand behind.
Are the numbers in this New Jersey Personal Injury Law Firm case study real?
Yes. Every figure on this page is pulled from New Jersey Personal Injury Law Firm’s own account — Meta Ads Manager — and published with the firm’s agreement. We withhold the name; the numbers are unchanged. Nothing is modelled, estimated or borrowed from an industry report.
How do I get results like these?
Book a free marketing plan. We will look at your market, your current cost per lead and how fast your intake answers, and show you what we would run first and what it would realistically cost. No agency can promise a specific number before it has seen your account.
Can I see the account behind this New Jersey Personal Injury Law Firm case study?
On a call, yes. We can share a screen and walk through Meta Ads Manager with you, subject to what the firm has agreed we can show. Our own clients have direct access to their account at all times, because it is theirs.
Is a law firm allowed to publish results like these?
Firms have to be careful, which is why this page is written the way it is. ABA Model Rule 7.1 bars false or misleading statements about a lawyer’s services, and many states restrict claims about past case results. Everything here is a marketing metric from an advertising account — leads, spend, impressions, open rates — and none of it describes a case outcome or predicts one. Check your own state’s rules before repeating any figure in your own advertising.
How often is the account reviewed?
Daily in the account, monthly in writing. Budgets, creative and cost per lead are checked every working day, and the firm gets a plain-English report each month covering what was spent, what it produced and what we are changing.
What would make this New Jersey Personal Injury Law Firm case study out of date?
A new month. These figures run to 31 August 2026 and the account is still live, so the totals only go up while the monthly numbers move around. We refresh these pages as the accounts keep running rather than leaving a good quarter frozen on the site forever.
Want numbers like these for your firm?
Book a free marketing plan. We will look at your market, your current cost per lead and your intake, then show you what we would run first and what it would realistically cost.