Case study 02 · Meta ads
Florida Personal Injury Law Firm Case Study: Scaling Spend Without Moving Cost Per Lead
This Florida Personal Injury Law Firm case study covers everything Caseload Marketing has run on the account, with the numbers taken straight from the source. Florida Personal Injury Law Firm, the firm behind the Florida Personal Injury Law Firm line, has produced more than 1,880 leads from Meta ads at an average of $97 each. Monthly spend went from roughly $3,700 to over $15,000 across fourteen months, and the cost per lead finished where it started.
A Florida Personal Injury Law Firm case study built from the firm’s own account, published with its permission.
$182K+
Ad spend managed
1,880+
Leads delivered
$97
Average cost per lead
14
Months running
Leads per month as spend scaled four-fold. Figures from the firm’s own Meta Ads Manager. A personal injury Facebook ads case study published by Caseload Marketing.
What the firm needed
A high-volume Florida injury brand with the name recognition to convert and the appetite to spend, provided the cost per lead held while the budget grew.
What this Florida Personal Injury Law Firm case study shows
Leads grew from 41 in the first full month to a peak of 184, and monthly spend went from $3,700 to over $15,000. The average cost per lead across the whole period is $97 — the scaling did not buy worse leads.
What Caseload Marketing ran
- Lead forms and click-to-call campaigns run side by side, so callers who will not fill in a form still reach intake.
- Target-market and open-targeting campaigns tested against each other every month.
- Spanish-language campaigns for the market’s Spanish-speaking households.
- Retargeting on the best-performing creative, kept small so it never eats the prospecting budget.
- Budget increased in steps rather than jumps, with a week at each level to let delivery settle.
What we would do next
Creative refresh is the constraint now. The accounts that hold their cost per lead at this spend level are the ones shipping new video every month.
About this Florida Personal Injury Law Firm case study
Every figure in this Florida Personal Injury Law Firm case study comes from the firm’s own account, covering the full period Caseload Marketing has run it. We do not publish signed cases or fee revenue, because those belong to the firm rather than to us.
Would your firm see this?
Not necessarily. Market, practice area, budget, creative, and above all intake speed all change the outcome. This page shows what we produced for Florida Personal Injury Law Firm, not what we guarantee for anyone else.
More results like this one on the law firm marketing case studies page, or read how we run Facebook ads for law firms.
The market behind this Florida Personal Injury Law Firm case study
Florida injury advertising is as competitive as it gets, and a recognized brand changes the maths. People already know the number before the ad appears, so the job is less about persuasion and more about making sure the firm shows up, constantly, in front of the right households at a cost the firm can defend.
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Where the numbers come from
Every figure is read from the firm’s own Meta Ads Manager account, month by month, not from a spreadsheet we keep. A lead means a completed Meta lead form submission, which is a specific, countable event rather than a click or an estimate.
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What is deliberately left out
This Florida Personal Injury Law Firm case study does not claim signed cases, settlements, or fee revenue. Those numbers sit inside the firm’s own case management system; they depend on work we do not do, and no marketing agency can honestly take credit for them. What an agency can be judged on is what it delivered into the top of the funnel, which is what this page publishes.
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Why the advertising rules matter here
Law firm advertising is regulated, and ABA Model Rule 7.1 prohibits false or misleading communications about a lawyer’s services. That is one reason we publish marketing figures rather than case outcomes: our numbers describe our own work, they can be checked against the account, and they promise nothing about what any future client’s case is worth.
Your firm remains responsible for its own advertising compliance in every state where it practices. We build campaigns to your rules and your approval.
Where this Florida Personal Injury Law Firm case study sits in the portfolio
Caseload Marketing runs eight law firm ad accounts and three newsletter programs. Reading one result on its own is misleading, because a cost per lead that looks high in one market is competitive in another, and a number that looks small can come from the best-run account on the list. The point of publishing all eleven is that they can be compared.
Alongside this one, the closest comparisons are New Jersey Personal Injury Law Firm and Philadelphia Personal Injury Law Firm. Read all of them on the law firm marketing case studies hub, where every account is listed with the number that matters most in it.
What every account we run has in common
- One place to look. Every figure comes from the client’s own platform, so the firm can open the account and check us.
- Monthly reporting in plain English. What was spent, what it produced, what changed, and what happens next.
- Nothing switched off quietly. Budgets, campaigns, and creative changes are agreed with the firm, not made behind it.
- The bad months published too. This Florida Personal Injury Law Firm case study includes the periods that dipped, because a report that only shows good months is not a report.
Questions about this Florida Personal Injury Law Firm case study
Does cost per lead always rise when you scale spend?
It often does, and that is the risk with any scale-up. On this account it did not: monthly spend went from roughly $3,700 to over $15,000 and the average cost per lead across the whole period is $97. The way to protect it is stepped budget increases and fresh creative every month.
Are the numbers in this Florida Personal Injury Law Firm case study real?
Yes. Every figure on this page is pulled from Florida Personal Injury Law Firm’s own account — Meta Ads Manager — and published with the firm’s agreement. We withhold the name; the numbers are unchanged. Nothing is modelled, estimated or borrowed from an industry report.
How do I get results like these?
Book a free marketing plan. We will look at your market, your current cost per lead and how fast your intake answers, and show you what we would run first and what it would realistically cost. No agency can promise a specific number before it has seen your account.
Can I see the account behind this Florida Personal Injury Law Firm case study?
On a call, yes. We can share a screen and walk through Meta Ads Manager with you, subject to what the firm has agreed we can show. Our own clients have direct access to their account at all times, because it is theirs.
Is a law firm allowed to publish results like these?
Firms have to be careful, which is why this page is written the way it is. ABA Model Rule 7.1 bars false or misleading statements about a lawyer’s services, and many states restrict claims about past case results. Everything here is a marketing metric from an advertising account — leads, spend, impressions, open rates — and none of it describes a case outcome or predicts one. Check your own state’s rules before repeating any figure in your own advertising.
How often is the account reviewed?
Daily in the account, monthly in writing. Budgets, creative and cost per lead are checked every working day, and the firm gets a plain-English report each month covering what was spent, what it produced and what we are changing.
What would make this Florida Personal Injury Law Firm case study out of date?
A new month. These figures run to 31 August 2026 and the account is still live, so the totals only go up while the monthly numbers move around. We refresh these pages as the accounts keep running rather than leaving a good quarter frozen on the site forever.
Want numbers like these for your firm?
Book a free marketing plan. We will look at your market, your current cost per lead and your intake, then show you what we would run first and what it would realistically cost.