Case study 02 · Meta ads
Southeast Law Firm Case Study: Ad Spend Up 4x, Cost Per Lead Under $100
Budget up four-fold, cost per lead held under $100 the whole way. Caseload Marketing has delivered more than 1,950 leads from Meta ads for this high-volume Southeast law firm, at an average of $95 each.
A Southeast Law Firm case study built from the firm’s own account, published with its permission.
1,950+
Leads delivered
$95
Average cost per lead
185
Leads in the best month
15
Months running
Leads per month in this Southeast Law Firm case study as the budget scaled four-fold. Figures from the firm’s own Meta Ads Manager. A law firm Facebook ads case study published by Caseload Marketing.
Client overview
A high-volume Southeast law firm brand with strong name recognition and the appetite to grow its advertising. This Southeast law firm case study covers the account from launch to today.
The challenge
Southeast is one of the most competitive legal advertising markets in the country. The firm wanted to scale its spend significantly, but only if the cost per lead held as the budget grew.
Results at a glance
- 1,950+ leads from Meta ads
- 4x monthly budget, scaled in under a year
- $95 average cost per lead
- 185 leads in the best month
Our process
How we scaled this account four-fold while holding cost per lead under $100. These are the phases behind the results in this Southeast law firm case study.
01
Research
We studied the firm’s market, its competitors and its account history before changing anything.
02
Build
The account was set up to best practice, with tracking the firm could trust from day one.
03
Creative tested and improved
Creative built for the firm and improved every working day.
04
Scale
As results held, budget grew in step with performance, with a plain-English report every month.
The results
Before Caseload Marketing
- 45 leads in the first full month
- Budget at its starting level
With Caseload Marketing
- 185 leads in the best month
- Monthly budget about four times higher
- $95 average cost per lead across fifteen months
- 1,950+ leads
Every figure in this Southeast Law Firm case study comes from the firm’s own Meta Ads Manager and is published with its permission. Results vary by market, case type and budget. The summary above shows this Southeast law firm case study at a glance.
What other results have we delivered for law firms?
Caseload Marketing runs law firm ad accounts and newsletter programs in markets across the country. Every account is held to the same standard, and every result is published with the firm’s permission.
Alongside this law firm Facebook ads case study, the closest comparisons are Mid-Atlantic Law Firm and Northeast Corridor Law Firm. Read all of them on the law firm marketing case studies hub, where each case study is listed with the number that matters most in it.
What every account we run has in common
- One place to look. Every figure comes from the client’s own platform, so the firm can open the account and check us.
- Monthly reporting in plain English. What was spent, what it produced, what changed, and what happens next.
- Nothing switched off quietly. Budgets, campaigns, and creative changes are agreed with the firm, not made behind it.
- Published with permission. Every case study on this site comes from a live account and appears with the firm’s agreement.
Southeast Law Firm case study: FAQs
How many leads has this account produced?
More than 1,950 leads from Meta ads. The best month brought 185 leads.
Did cost per lead rise as the budget grew?
No. The monthly budget roughly quadrupled and the average cost per lead across the whole period is $95.
How do I get results like these?
Book a free account review. We will look at your firm, your market and your current results, and show you what we would expect to achieve for you.
How often is the account reviewed?
Daily in the account, monthly in writing. Budgets, creative and cost per lead are checked every working day, and the firm gets a plain-English report each month covering what was spent, what it produced and what we are changing.
Do you work with law firms nationwide?
Yes. Caseload Marketing works with law firms nationwide, and every account gets the same team and the same monthly report.
How often do you report on results?
Every month. You get one plain-English report covering leads, cost per lead and results across every channel we run.
Who owns the ad account and the leads?
Your firm does. We work inside your ad account as a partner, so every lead and every result stays yours.
Do you write the ads for my firm?
Yes. We write the scripts and the ad copy, and your attorneys approve everything before it runs.
Want numbers like these for your firm?
Book a free account review. We will look at your market, your current cost per lead and your intake, then show you what we would run first and what it would realistically cost. Results like the ones in this Southeast law firm case study start with a free account review.