Texas · Law firm marketing
Texas Law Firm Marketing Built for Signed Cases
Caseload Marketing runs Texas law firm marketing for law firms that want more signed cases from Meta ads and email marketing. Across the state, we build the campaigns, write the creative, and send every lead to your intake team in seconds.
Law firm marketing for Texas law firms only · Statewide
Under $100
Blended cost per lead across our law firm accounts
13,000+
Leads delivered to our clients
$1M+
Ad spend managed for law firms
50
States we work in
Blended across the law firm accounts Caseload Marketing manages nationwide, read from Meta Ads Manager. Every Texas law firm marketing campaign we build uses the same playbook. Results vary by firm, market, case type and budget.
Why does Texas law firm marketing need its own plan?
Texas is several big injury markets inside one state, each with its own audience and competition.
Houston, Dallas–Fort Worth, San Antonio and Austin each behave like a separate market, and the long highway corridors between them produce a steady flow of truck and commercial vehicle claims. Texas law firm marketing that treats the whole state as one audience wastes budget; we build campaigns around the counties your firm actually serves.
- Big metros, different audiences. We split campaigns by metro so each one learns its own market.
- Trucking corridors. Interstate and oil field traffic make truck and 18-wheeler cases a real share of Texas injury work.
- Billboard-heavy competition. Many Texas firms still lean on TV and billboards. Meta reaches the same people on the phone in their hand, for less.
What does Texas law firm marketing from Caseload Marketing include?
Our Texas law firm marketing runs the same two channels we run nationwide, Meta ads and email, connected so no lead falls through the gaps.
01
Meta ads
Facebook and Instagram lead ads, optimized every day on cost per lead and cost per signed case.
02
Email & newsletters
Instant follow-up for every new lead, plus a monthly newsletter that keeps past Texas clients sending referrals.
03
One report
One plain-English report each month on leads, cost per lead and what intake did with them.
How do Texas advertising rules shape our campaigns?
Texas law firm marketing has to work inside some of the most detailed lawyer advertising rules in the country, so compliance is built into the campaign from the first draft.
01
Ads filed for review
Texas requires most lawyer advertisements to be filed with the State Bar of Texas Advertising Review Committee. We build the filing into the launch timeline, so approval never holds up a campaign.
02
No chasing accident victims
Texas barratry law restricts direct solicitation of accident victims. Our Meta campaigns only reach people who choose to raise their hand, and nobody is contacted who did not ask.
03
Nothing misleading
No promised outcomes, no implied case results and the disclaimers Texas expects. Your firm approves every script before it goes live.
Most states base their lawyer advertising rules on ABA Model Rule 7.1. This is general information about Texas rules, not legal advice. Your firm remains responsible for its own advertising compliance; we build every campaign to your rules and your approval.
Which case types do we market for Texas law firms?
Our Texas law firm marketing covers the popular case types below, and others beyond them, with creative and budget shaped around the cases your Texas firm wants more of.
Truck & 18-wheeler accidents
Higher case values on interstate and oil field routes, flagged on arrival so an attorney takes the call.
Car accidents
The highest-volume case type in Texas and the most competitive, where speed to lead decides who signs.
Workers’ compensation & nonsubscriber claims
Texas lets private employers opt out of workers’ comp, so our lead qualification sorts comp claims from nonsubscriber injury cases.
Rideshare, pedestrian & bicycle
Uber, Lyft and pedestrian crashes across Texas metros, where many claimants do not know they have a case.
Motorcycle accidents
Rider-specific creative for one of the biggest riding states, timed to riding season.
Wrongful death & catastrophic injury
Respectful creative and a person on the phone as quickly as possible.
We also market slip and fall and nursing home abuse cases. The list is not exhaustive; see how popular case types fit together in our law firm marketing guide.
Which Texas cities do we build campaigns for?
Texas law firm marketing starts with the metro. Every city your firm serves gets its own campaigns, audiences and creative, because a claimant in one Texas metro responds to different messages and landmarks than a claimant three hours away. Our city pages show how we build for each market.
Texas city pages
Do not see your city? We build Texas campaigns for any metro your firm serves. Ask us about your market.
What results stand behind our Texas campaigns?
Texas law firm marketing from Caseload Marketing is backed by these results from law firm accounts we run, taken straight from Meta Ads Manager. The same playbook powers every campaign we build in Texas.
7,600+
Leads all-time
A multi-year law firm program with lead volume compounding month after month.
New Jersey Law Firm
$31
Cost per lead
More than 1,100 leads out of a single metro, with cost per lead driven down by relentless testing.
New York City Law Firm
$95
Cost per lead
More than 1,950 leads, with cost per lead held under $100 as the account scaled.
Florida Law Firm
Texas law firm marketing: FAQs
What Texas attorneys ask us before they start.
What is included in Texas law firm marketing?
Meta ads, instant email follow-up for every new lead and a monthly newsletter, all reported together. Most Texas firms start with Meta ads and intake, then add email once the cost per signed case is clear.
How much does law firm marketing cost in Texas?
It depends on your metro, your case types and what a signed case is worth to your firm, which is why we do not quote a figure before we have seen your account. What we publish is our result: a blended cost per lead under $100 across the law firm accounts we run. In a free account review we work back from your own case values.
Do Texas lawyer ads need to be filed with the State Bar?
In most cases, yes. Texas requires most lawyer advertisements to be filed with the State Bar of Texas Advertising Review Committee, and some are exempt. We plan the filing into the launch so review never delays a campaign. Your firm stays responsible for compliance, and we build to your approval.
Can you target only the Texas counties my firm serves?
Yes. Our Texas law firm marketing is built around the counties and metros your firm takes cases from, so budget is not spent on people you would refer out. Each metro gets its own campaigns, audiences and creative.
How quickly will a Texas campaign produce leads?
In our Texas law firm marketing, most Meta campaigns produce their first leads within days of launch. Cost per lead usually settles over the first few weeks as Meta learns who converts, and a brand-new ad account needs a short warm-up before budgets scale safely.
Do you market truck accident cases in Texas?
Yes. Truck and 18-wheeler cases are a large share of Texas law firm marketing and a big part of Texas injury work because of the interstate and oil field traffic. We flag them as they arrive so an attorney, not an assistant, takes the call.
How do you handle nonsubscriber workplace injury cases?
Texas allows private employers to opt out of workers’ compensation. Our lead qualification asks whether the employer carries coverage, so your intake team can tell a comp claim from a nonsubscriber injury case before the first call.
Are the leads exclusive to my firm?
Yes. In our Texas law firm marketing, every lead comes from campaigns running in your firm’s own ad account, under your firm’s name, so nobody else receives it. We do not sell leads, and we do not share them between firms.
Where do I start with Texas law firm marketing?
Book a free account review. We look at your ad account, follow-up and intake speed, benchmark your cost per lead against our live law firm accounts, and show you what we would run first in your Texas market.
What should your Texas leads cost?
Book a free account review for Texas law firm marketing. We will look at your market, your current cost per lead and your intake, then show you what we would run first for your Texas firm and what it would realistically cost.