Case study 07 · Meta ads
Georgia Personal Injury Law Firm Case Study: 118 Leads in the First Three Months
This Georgia Personal Injury Law Firm case study covers everything Caseload Marketing has run on the account, with the numbers taken straight from the source. Georgia Personal Injury Law Firm launched with Caseload Marketing in June 2026 and produced 118 leads in its first three months, reaching more than 360,000 people. A new account with no history, taken from zero to measurable case flow in a single quarter.
A Georgia Personal Injury Law Firm case study built from the firm’s own account, published with its permission.
118
Leads in 3 months
360K+
People reached
$26.2K
Ad spend managed
June 2026
Launched
The first three months of delivery. Figures from the firm’s own Meta Ads Manager. A law firm advertising launch published by Caseload Marketing.
What the firm needed
A firm with no advertising history at all, starting from a brand-new ad account, a new pixel and no conversion data for Meta to learn from.
What this Georgia Personal Injury Law Firm case study shows
18 leads in the first part-month, 65 in the first full month, and 118 in the first quarter, with more than 360,000 people reached across the firm’s market.
What Caseload Marketing ran
- A new ad account warmed up properly rather than launched at full budget on day one.
- Lead forms live from week one, so Meta had conversion signal to optimize against immediately.
- Broad targeting across the firm’s market, with creative doing the qualifying.
- Weekly reviews through the launch quarter, when changes matter most.
What we would do next
Month three softened, which is normal once the launch creative has been seen. The next creative batch and a tighter form are the priorities.
About this Georgia Personal Injury Law Firm case study
Every figure in this Georgia Personal Injury Law Firm case study comes from the firm’s own account, covering the full period Caseload Marketing has run it. We do not publish signed cases or fee revenue, because those belong to the firm rather than to us.
Would your firm see this?
Not necessarily. Market, practice area, budget, creative and above all intake speed all change the outcome. This page shows what we produced for Georgia Personal Injury Law Firm, not what we guarantee for anyone else.
More results like this one on the law firm marketing case studies page, or read how we run Facebook ads for law firms.
The market behind this Georgia Personal Injury Law Firm case study
A brand-new ad account is the hardest starting position in paid social. Meta has no conversion history to optimize against, no pixel data and no idea which people respond to the firm, so the first weeks are genuinely a learning period rather than a performance period. How that period is handled decides what the account looks like a year later.
01
Where the numbers come from
Every figure is read from the firm’s own Meta Ads Manager account, month by month, not from a spreadsheet we keep. A lead means a completed Meta lead form submission, which is a specific, countable event rather than a click or an estimate.
02
What is deliberately left out
This Georgia Personal Injury Law Firm case study does not claim signed cases, settlements or fee revenue. Those numbers sit inside the firm’s own case management system, they depend on work we do not do, and no marketing agency can honestly take credit for them. What an agency can be judged on is what it delivered into the top of the funnel, which is what this page publishes.
03
Why the advertising rules matter here
Law firm advertising is regulated, and ABA Model Rule 7.1 prohibits false or misleading communications about a lawyer’s services. That is one reason we publish marketing figures rather than case outcomes: our numbers describe our own work, they can be checked against the account, and they promise nothing about what any future client’s case is worth.
Your firm remains responsible for its own advertising compliance in every state where it practices. We build campaigns to your rules and your approval.
Where this Georgia Personal Injury Law Firm case study sits in the portfolio
Caseload Marketing runs eight law firm ad accounts and three newsletter programs. Reading one result on its own is misleading, because a cost per lead that looks high in one market is competitive in another, and a number that looks small can come from the best-run account on the list. The point of publishing all eleven is that they can be compared.
Alongside this one, the closest comparisons are South Carolina Personal Injury Law Firm and Georgia Personal Injury Law Firm. Read all of them on the law firm marketing case studies hub, where every account is listed with the number that matters most in it.
What every account we run has in common
- One place to look. Every figure comes from the client’s own platform, so the firm can open the account and check us.
- Monthly reporting in plain English. What was spent, what it produced, what changed and what happens next.
- Nothing switched off quietly. Budgets, campaigns and creative changes are agreed with the firm, not made behind it.
- The bad months published too. This Georgia Personal Injury Law Firm case study includes the periods that dipped, because a report that only shows good months is not a report.
Questions about this Georgia Personal Injury Law Firm case study
Can a brand-new ad account work from scratch?
Yes, if it is warmed up rather than launched at full budget on day one. This account had no history, no pixel data and no conversions for Meta to learn from, and still produced 118 leads in its first quarter.
Are the numbers in this Georgia Personal Injury Law Firm case study real?
Yes. Every figure on this page is pulled from Georgia Personal Injury Law Firm’s own account — Meta Ads Manager — and published with the firm’s agreement. We withhold the name; the numbers are unchanged. Nothing is modelled, estimated or borrowed from an industry report.
How do I get results like these?
Book a free marketing plan. We will look at your market, your current cost per lead and how fast your intake answers, and show you what we would run first and what it would realistically cost. No agency can promise a specific number before it has seen your account.
Can I see the account behind this Georgia Personal Injury Law Firm case study?
On a call, yes. We can share a screen and walk through Meta Ads Manager with you, subject to what the firm has agreed we can show. Our own clients have direct access to their account at all times, because it is theirs.
Is a law firm allowed to publish results like these?
Firms have to be careful, which is why this page is written the way it is. ABA Model Rule 7.1 bars false or misleading statements about a lawyer’s services, and many states restrict claims about past case results. Everything here is a marketing metric from an advertising account — leads, spend, impressions, open rates — and none of it describes a case outcome or predicts one. Check your own state’s rules before repeating any figure in your own advertising.
How often is the account reviewed?
Daily in the account, monthly in writing. Budgets, creative and cost per lead are checked every working day, and the firm gets a plain-English report each month covering what was spent, what it produced and what we are changing.
What would make this Georgia Personal Injury Law Firm case study out of date?
A new month. These figures run to 31 August 2026 and the account is still live, so the totals only go up while the monthly numbers move around. We refresh these pages as the accounts keep running rather than leaving a good quarter frozen on the site forever.
Want numbers like these for your firm?
Book a free marketing plan. We will look at your market, your current cost per lead and your intake, then show you what we would run first and what it would realistically cost.