Case study 05 · Meta ads
Louisiana Personal Injury Law Firm Case Study: Three Years of Owning the Feed
This Louisiana Personal Injury Law Firm case study covers everything Caseload Marketing has run on the account, with the numbers taken straight from the source. Louisiana Personal Injury Law Firm has run with Caseload Marketing for three years without a single month off. The account has delivered nearly 15.9 million impressions to 1.8 million people on $115,000 of spend, buying name recognition as well as leads.
A Louisiana Personal Injury Law Firm case study built from the firm’s own account, published with its permission.
15.8M
Impressions delivered
1.8M
People reached
$115K+
Ad spend managed
36
Consecutive months
Thirty-six consecutive months of delivery, never dark. Figures from the firm’s own Meta Ads Manager. A law firm brand awareness advertising published by Caseload Marketing.
What the firm needed
A Louisiana injury firm whose growth depends as much on being the name people already know as on this week’s form fills.
What this Louisiana Personal Injury Law Firm case study shows
Nearly 15.9 million impressions delivered to 1.8 million people across thirty-six months, with 480+ tracked leads alongside. In a market this size, that is the firm’s name in front of most households repeatedly.
What Caseload Marketing ran
- A steady monthly budget held for three years, because name recognition is built by showing up, not by bursts.
- Video creative refreshed through the year so the same audience is not shown the same ad for months.
- Reach and frequency watched as closely as leads, since the goal includes being remembered.
- Lead campaigns run alongside the awareness work, so the spend still produces enquiries.
What we would do next
Lead tracking has gaps in some months of this account’s history. Tightening that up is the first job, so the awareness spend can be judged on enquiries too.
About this Louisiana Personal Injury Law Firm case study
Every figure in this Louisiana Personal Injury Law Firm case study comes from the firm’s own account, covering the full period Caseload Marketing has run it. We do not publish signed cases or fee revenue, because those belong to the firm rather than to us.
Would your firm see this?
Not necessarily. Market, practice area, budget, creative and above all intake speed all change the outcome. This page shows what we produced for Louisiana Personal Injury Law Firm, not what we guarantee for anyone else.
More results like this one on the law firm marketing case studies page, or read how we run Facebook ads for law firms.
The market behind this Louisiana Personal Injury Law Firm case study
Not every law firm campaign is a lead campaign. In a smaller Louisiana market, being the name people already know is worth as much as this week’s form fills, because the referral, the repeat client and the search that ends in a phone call all start with recognition. That is what three unbroken years of delivery buys.
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Where the numbers come from
Every figure is read from the firm’s own Meta Ads Manager account, month by month, not from a spreadsheet we keep. A lead means a completed Meta lead form submission, which is a specific, countable event rather than a click or an estimate.
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What is deliberately left out
This Louisiana Personal Injury Law Firm case study does not claim signed cases, settlements or fee revenue. Those numbers sit inside the firm’s own case management system, they depend on work we do not do, and no marketing agency can honestly take credit for them. What an agency can be judged on is what it delivered into the top of the funnel, which is what this page publishes.
03
Why the advertising rules matter here
Law firm advertising is regulated, and ABA Model Rule 7.1 prohibits false or misleading communications about a lawyer’s services. That is one reason we publish marketing figures rather than case outcomes: our numbers describe our own work, they can be checked against the account, and they promise nothing about what any future client’s case is worth.
Your firm remains responsible for its own advertising compliance in every state where it practices. We build campaigns to your rules and your approval.
Where this Louisiana Personal Injury Law Firm case study sits in the portfolio
Caseload Marketing runs eight law firm ad accounts and three newsletter programs. Reading one result on its own is misleading, because a cost per lead that looks high in one market is competitive in another, and a number that looks small can come from the best-run account on the list. The point of publishing all eleven is that they can be compared.
Alongside this one, the closest comparisons are New Jersey Personal Injury Law Firm and Georgia Personal Injury Law Firm. Read all of them on the law firm marketing case studies hub, where every account is listed with the number that matters most in it.
What every account we run has in common
- One place to look. Every figure comes from the client’s own platform, so the firm can open the account and check us.
- Monthly reporting in plain English. What was spent, what it produced, what changed and what happens next.
- Nothing switched off quietly. Budgets, campaigns and creative changes are agreed with the firm, not made behind it.
- The bad months published too. This Louisiana Personal Injury Law Firm case study includes the periods that dipped, because a report that only shows good months is not a report.
Questions about this Louisiana Personal Injury Law Firm case study
Is awareness spending worth it for a law firm?
It is when the firm competes on being the name people already know. Three years of uninterrupted delivery put this firm in front of 1.8 million people. That is not a substitute for lead campaigns, which run alongside it, but it makes every other channel work harder.
Are the numbers in this Louisiana Personal Injury Law Firm case study real?
Yes. Every figure on this page is pulled from Louisiana Personal Injury Law Firm’s own account — Meta Ads Manager — and published with the firm’s agreement. We withhold the name; the numbers are unchanged. Nothing is modelled, estimated or borrowed from an industry report.
How do I get results like these?
Book a free marketing plan. We will look at your market, your current cost per lead and how fast your intake answers, and show you what we would run first and what it would realistically cost. No agency can promise a specific number before it has seen your account.
Can I see the account behind this Louisiana Personal Injury Law Firm case study?
On a call, yes. We can share a screen and walk through Meta Ads Manager with you, subject to what the firm has agreed we can show. Our own clients have direct access to their account at all times, because it is theirs.
Is a law firm allowed to publish results like these?
Firms have to be careful, which is why this page is written the way it is. ABA Model Rule 7.1 bars false or misleading statements about a lawyer’s services, and many states restrict claims about past case results. Everything here is a marketing metric from an advertising account — leads, spend, impressions, open rates — and none of it describes a case outcome or predicts one. Check your own state’s rules before repeating any figure in your own advertising.
How often is the account reviewed?
Daily in the account, monthly in writing. Budgets, creative and cost per lead are checked every working day, and the firm gets a plain-English report each month covering what was spent, what it produced and what we are changing.
What would make this Louisiana Personal Injury Law Firm case study out of date?
A new month. These figures run to 31 August 2026 and the account is still live, so the totals only go up while the monthly numbers move around. We refresh these pages as the accounts keep running rather than leaving a good quarter frozen on the site forever.
Want numbers like these for your firm?
Book a free marketing plan. We will look at your market, your current cost per lead and your intake, then show you what we would run first and what it would realistically cost.