Privacy Policy

 Last updated: 3rd November, 2026

Caseload Marketing is a DBA of Marino Media LLC. In this policy “Caseload Marketing”, “we”, “us” and “our” mean Marino Media LLC d/b/a Caseload Marketing, which operates caseloadmarketing.com. We are a marketing agency working with law firms in the United States.

The short version

If you only read one section, read this one. The rest of the policy is the detail behind it.

• If you fill in our form or email us, we get what you send us and we use it to reply to you.
• Our website uses Google Analytics, the Meta pixel and a website visitor analytics service, which set cookies and tell those providers that you visited. You can turn them off, and this policy and our Cookie Policy explain how.
• We do not sell your personal information for money.
• We do not send marketing email to people who contacted us unless they asked for it.
• If you are a client, the leads and contact lists we handle for you stay yours. We do not use them for our own marketing and we do not share them with other firms.
• If you tick the optional text or call boxes on our form, we may text or call you about your enquiry. Ticking them is never required. You can reply STOP to any text, or tell us to stop calling, at any time.
• We do not share mobile numbers or text-message or call opt-in information with third parties or affiliates for their own marketing or promotional purposes.
• You can ask us what we hold about you, ask us to delete it, or ask us to stop. Email [email protected] and we will deal with it.

We are not lawyers and this policy is not legal advice to you. It describes our own practices.

Information we collect

Information you give us

• When you use our contact form. Your name, firm name, email address, phone number and whatever you write in the message field, plus whether you ticked the optional boxes consenting to text messages and calls, and when.
• When you email us. Your email address, your name if your email carries it, and the content of your message and any attachments.
• When you become a client. Business contact details for the people we deal with at your firm, plus the billing details we need to invoice you.
• When you talk to us. Notes we take during calls about your firm, your market and your marketing.

Information collected automatically

When you visit caseloadmarketing.com, our hosting and our analytics tools collect technical information about the visit. This typically includes your IP address, browser type and version, device type, operating system, the pages you viewed and how long you spent on them, the site or search that sent you, and the approximate location that your IP address suggests.

Google reCAPTCHA is used on our form to keep out automated submissions. It collects hardware and software information about your device and behavioral information about the interaction, and sends it to Google for analysis. Your use of it is subject to Google’s privacy policy and terms of service.

Information we do not want

Please do not send us details of an actual injury claim, medical records, or information about a law firm’s individual clients through our contact form or by email. We are a marketing agency. We are not able to advise anyone on a claim, and our contact form is not a secure or appropriate place for that information. If you send it anyway, we delete it.

How we use information

• To reply to your enquiry and to have the conversation that follows it.
• To review an advertising account or intake process when you have asked us to and given us access.
• To provide our services to clients, to invoice for them and to report on them.
• To operate, secure and improve our website, including understanding which pages are useful and which are not.
• To keep records of what we agreed with a client, and to meet tax, accounting and other legal obligations.
• To market our own services to businesses, where the law allows it and where the recipient has not asked us to stop.

We do not use the information you send us through this website to build advertising audiences, and we do not add people who contacted us to a mailing list because they got in touch.

Cookies and tracking technologies

Cookies are small files a website stores in your browser. Some are needed for the site to work; others report on how the site is used or support advertising. Our website currently uses the following.

• Essential and functional. WordPress and our form software set cookies needed to load pages, keep the form working and protect against spam and abuse. The site does not work properly without them.
• Google Analytics, through Google Tag Manager. Reports on how the site is used: pages viewed, time on page, where visitors came from, roughly where in the world they are. Governed by Google’s privacy policy and its partner sites notice.
• Meta pixel. Tells Meta that a browser visited our site, so we can measure our own advertising and show ads to people who have visited us before. Governed by Meta’s privacy policy.
• Website visitor analytics. A third-party visitor analytics service, together with its identity partners such as LiveIntent, helps us understand which visitors and organizations reach our site. These providers set their own cookies and handle that information under their own privacy policies.
• Google reCAPTCHA. Distinguishes people from automated scripts on our form, as described above.

How to turn tracking off

• Your browser settings let you block or delete cookies. Blocking all cookies may stop parts of the site working.
• Google offers a browser add-on that opts you out of Google Analytics on every website.
• Meta lets you control how your activity is used for advertising in your ad preferences.
• Industry opt-out pages at the Digital Advertising Alliance and the Network Advertising Initiative cover many advertising companies at once.
• If your browser or an extension sends a Global Privacy Control signal, we treat it as an opt-out request as described below.

This website does not currently display a cookie consent banner, so the tools listed above load when you arrive. The controls above are how you switch them off.

Text messages, calls and mobile information

Our contact form includes two optional, unchecked boxes: one asking whether you consent to receive text messages from us and one asking whether you consent to receive calls from us. Ticking either is entirely your choice. You do not have to tick them to submit the form, to hear back from us, or to become a client, and we do not treat people differently for leaving them unticked.

If you tick the calls box, we may call you about your inquiry, including with automated technology or an artificial or AI-generated voice. You can tell us to stop calling at any time, during a call or by email. We record whether you ticked each box, the wording you agreed to and when, so we can honor your choice.

What we text you about

If you opt in, we send messages about your inquiry, appointment scheduling and reminders, and occasional marketing offers.

• Message frequency varies depending on your inquiry and any appointments.
• Message and data rates may apply, depending on your mobile plan.
• Reply STOP to any message to opt out. We may send one final message confirming you have been unsubscribed, and then nothing further.
• Reply HELP for help, or email [email protected].
• Your mobile carrier is not liable for delayed or undelivered messages.

How we handle your mobile number

We do not share mobile numbers or text-message or call opt-in information with third parties or affiliates for their own marketing or promotional purposes. No mobile information is sold, rented or otherwise disclosed for anyone else’s marketing.

We use a messaging platform to deliver these texts on our behalf. That provider handles the information only to send the messages we ask it to send, and we do not transfer your SMS consent to any other business for its own texting campaigns.

Submitting our form does not, on its own, enroll you in text messages. SMS consent is given separately, through the optional box, and is recorded against your submission.

The full terms of the messaging program are in our Terms & Conditions.

When we share information

We share personal information only in the situations below, and we do not sell it.

• Service providers who run our business. Website hosting, email, form software, analytics, file storage, invoicing and reporting tools. They handle the information to provide their service to us and are not permitted to use it for their own purposes.
• Advertising and analytics platforms. Google, Meta, and our website visitor analytics provider and its partners receive information about visits to our site through the tools described above.
• A client’s own systems. Where we run campaigns for a law firm, the leads those campaigns generate go into that firm’s systems. That is the point of the work.
• Our messaging provider. Where you have opted in to texts, your number is passed to the platform that sends them, for that purpose only. It is not shared with anyone else, and never for another company’s marketing.
• Professional advisers. Accountants and lawyers, where they need it to advise us.
• Legal reasons. Where we are required to by law, or where it is necessary to protect our rights, our clients or someone’s safety.
• A change of ownership. If the business is sold or merged, information may pass to the new owner as part of that transaction.

We do not share the enquiries we receive with other agencies, with vendors, or with other law firms.

Information we handle for our clients

Most of the personal information that passes through our hands does not belong to us. When we run advertising, email or intake for a law firm, we handle the leads and contact lists that work produces on that firm’s behalf and under its instructions. In the language of United States privacy laws we act as that firm’s service provider, and the firm decides what happens to the information.

• We use it only to provide the services that firm has asked us for.
• We do not use it for our own marketing, and we do not use it to benefit another client.
• We do not sell it and we do not share it with another law firm.
• We return or delete it when the firm asks us to, or when our work for the firm ends, subject to anything we are required to keep.

If you are an individual who contacted a law firm through one of its campaigns and you want to know what that firm holds about you, contact the firm directly. It is their information and their privacy policy that applies. If you contact us instead, we will pass the request to the firm.

How long we keep information

• Enquiries that go nowhere. Kept while we are in contact and for a reasonable period afterwards, then deleted.
• Client records. Kept for the length of the engagement and afterwards for as long as we need them for tax, accounting and legal purposes.
• Website analytics. Kept according to the retention settings of the analytics tools we use.
• Anything you ask us to delete. Deleted, unless we are required to keep it.

How we protect information

Our website is served over an encrypted connection. Access to our accounts and our clients’ accounts is limited to the people who need it and protected by multi-factor authentication where the platform supports it. When we review a client’s advertising account we ask for the lowest level of access that lets us do the job, and read-only access when that is enough.

No method of transmitting or storing information is completely secure, and we cannot guarantee absolute security. If something goes wrong with information we hold, we will tell the people affected where the law requires it.

Your privacy rights

Several United States state privacy laws give residents rights over their personal information. Depending on where you live, those rights may include:

• The right to know. What categories of personal information we have collected about you, where it came from, why we collected it and who we shared it with.
• The right to access. A copy of the specific personal information we hold about you.
• The right to delete. Deletion of personal information we hold about you, subject to exceptions in the law.
• The right to correct. Correction of personal information that is inaccurate.
• The right to opt out. Of the sale or sharing of your personal information, and of targeted advertising.
• The right to non-discrimination. We will not treat you differently for exercising any of these rights.

California residents have these rights under the California Consumer Privacy Act as amended by the California Privacy Rights Act. Residents of other states with comprehensive privacy laws have comparable rights under their own state’s law. We honor the same requests regardless of which state you live in.

How to make a privacy request

Email [email protected] with the word PRIVACY in the subject line and tell us what you would like us to do. We will confirm receipt and respond within the time the applicable law allows, which in most states is forty-five days with the possibility of an extension where a request is complex.

We will need enough information to be confident that the request is genuinely yours before we act on it, which usually means confirming details we already hold. An authorized agent may submit a request on your behalf with written permission.

If we decline a request, we will tell you why. If you disagree with our decision, reply to the same address and ask us to reconsider, and tell us why. You may also be able to complain to your state attorney general.

Sale and sharing of personal information

We do not sell personal information for money.

Some United States privacy laws define “sale” and “share” broadly enough to include the use of advertising and analytics cookies, because those tools disclose information about your visit to companies like Google and Meta in exchange for their services. To the extent that our use of the Meta pixel and Google Analytics counts as sharing personal information for cross-context behavioral advertising under those laws, you can opt out by using the controls listed in the cookies section above, or by emailing us with the word PRIVACY in the subject line.

We honor the Global Privacy Control signal as an opt-out request for the browser that sends it.

We do not knowingly collect or process sensitive personal information about visitors to this website, and we do not use personal information to infer characteristics about anyone.

Children

Our website and our services are for businesses, and are not directed at children. We do not knowingly collect personal information from anyone under sixteen. If you believe a child has sent us personal information, email us and we will delete it.

Other websites we link to

This site links to other websites, including our clients’ sites, advertising platforms and the American Bar Association. We do not control those sites and this policy does not cover them. Read their own privacy policies before giving them information.

Changes to this policy

We update this policy when our practices or the tools on our website change. The effective date at the top shows when the current version took effect. If we make a significant change we will say so on this page. Continuing to use the site after a change means the updated policy applies to you.

How to contact us

For anything in this policy, including privacy requests, email [email protected].

Marino Media LLC d/b/a Caseload Marketing
125 Half Mile Road, Suite 200
Red Bank, NJ 07701

If you got here from a law firm’s advertising and you want to reach that firm rather than us, contact the firm directly.